How to connect Google Analytics to your site
You can connect Google Analytics to analyze traffic on your site or bio link page and receive additional statistics for analysis.
To connect the service, you need to insert the Google Analytics metric ID into the SendPulse analytics settings. In the article, we will go over where to find your metric IDr and the setting itself.
Create a new data stream
Create a Google Analytics account, then add a resource and data flow for a Web source.
Enter the URL of the monitored site and its name.
Click Create Stream.
Read more on how to set up Google Analytics for your site and how to create and customize a goal.
Get an ID
After creating a stream, you will immediately see the details for that stream.
If you've created one before, you can go back through Administrator > Data Streams and click on the created stream to open the details.
Copy the web stream ID.
Insert an ID into SendPulse
Go to the site or bio link page settings in the Analytics tab. Below Google Analytics, enter the ID and click Connect.
Transfer your goals
Once you connect your ID, you can transfer your goals from the following website widgets: Subscription Form, Course Authorization, Payment, and Button. With bio link pages, you can transfer goals from the Payments, Button, and Form elements.
In Google Analytics, a goal is a specific user action taken on a website (conversion), for example, clicking a button, making a purchase, or entering personal data. You can view them in the Events section of your analytics.
Read more in the Google Analytics documentation.
You can transfer goals from your SendPulse-based website automatically. Go to the website or bio link page builder, find or add the required widget, and click Analytics settings on the widget settings panel.
Turn on the Transfer the goal to Google Analytics toggle, and enter your data in the Lead source field — this parameter will be transferred to Google Analytics.
The Currency and Value fields are optional, but if used, both must be filled in.
You can view your goal statistics in Google Analytics in the Events section. The information you enter in the Lead source widget field will be displayed as your goal parameter (e.g., a click).
Your goal name will appear as generate_lead for buttons, course signups, and application forms and as begin_checkout with the item goal parameter for payment widgets.
Last Updated: 18.10.2024
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