Mailing lists and contacts

Last Updated: 02.02.2026

You can add contacts to your mailing lists using different SendPulse tools to keep in touch with clients through campaigns.

Last Updated: 15.01.2026

Use contact management tools in a mailing list to control subscribers’ engagement, data, and ability to receive email campaigns.

Last Updated: 15.01.2026

Use the mailing list view to manage contacts stored in the Email section. This helps you understand your audience and assess contact availability, engagement, and mailing list health before running an email campaign.

Last Updated: 02.09.2025

Mailing lists help you create and keep your client base up to date. In your mailing lists, you can add subscribers’ personal data and other details, such as their city or order number, to segment and personalize your campaigns. In this article, we will talk about how to create a mailing list and import your contacts using different methods.

Last Updated: 07.12.2025

Segmentation helps you take into account the engagement and preferences of your recipients to work with each of them individually.

Last Updated: 04.07.2025

You can remove mailing lists you do not use from your account and shorten your contact lists. Inactive mailing lists are lists that you have not sent campaigns to or that you have not added new email addresses to in the last 3 months.

Last Updated: 04.07.2025

After you have added contacts to a mailing list, you can take some actions with them. You can filter, disable, enable, delete, copy, or move contacts from one list to another one. In this article, we will talk more about these actions.

Last Updated: 04.07.2025

With SendPulse, you can check email addresses using the validation service before sending a campaign.

Last Updated: 04.07.2025

The SendPulse email service follows an anti-spam policy, that’s why mailing lists need to be activated. You must provide information about the list of email addresses so we can make sure that you collected it honestly, and your subscribers agreed to receive emails from you.

Last Updated: 28.01.2026

Contact statistics help you understand how subscribers engage with your campaigns and evaluate their interest in your content. Contact cards bring together all key information about their activity.

Last Updated: 04.07.2025

Assign tags to organize your work with contacts. You will be able to filter and segment contacts according to certain criteria to find the contacts you need faster and individual work with each group. For example, you can add a tag based on customer preferences or change the status of working with a customer.

Last Updated: 24.07.2025

In addition to the standard variables that are available in the SendPulse service, you can add custom variables. There are several ways to do this...

Last Updated: 04.07.2025

Inactive contacts include “subscribers” with invalid email addresses, to which it is impossible to deliver an email campaign, users that have unsubscribed, or those you disabled manually. This also includes the addresses of recipients who have not opened your mailings for more than 6 months, various temporary addresses, or addresses that have been dormant for a long time, that were detected by spam traps.

Last Updated: 04.07.2025

The subscriber rating is an overall score of your subscribers' activity.

Last Updated: 02.09.2025

With SendPulse’s form builder, you can create a subscription form and embed it on your website or blog to build a subscriber base. Input fields, checkboxes, radio buttons, drop-down menus, media elements, and more will help you design a high-performing form.

Last Updated: 01.08.2025

While creating multi-channel subscription forms in the SendPulse builder, you can not only configure the transfer of information about the subscription event to your analytics system for tracking but also save sources and UTM tags to a mailing list as variables for the contact. Using this data you can create segments for more personalized and relevant campaigns to your subscribers.

Last Updated: 04.07.2025

Collect additional information about user behavior on the site with a subscription form using events.

Last Updated: 04.07.2025

You can fill up your email mailing list using a subscription form — place it on your website or blog page. With SendPulse, you can choose a pre-made form, create one with our drag and drop editor, or get the HTML code without styles and behavior scripts to customize it yourself.

Last Updated: 02.09.2025

A subscription confirmation email is the beginning of your communication with a customer and an important step in creating a positive first impression. This email is sent once a new email address is added to your mailing list via API or a subscription form. 

Last Updated: 02.09.2025

After a subscription or additional email verification, users land on a special page with a successful subscription notification. You can use this page to thank your subscribers and ask them to add your email address to their contact list so that your emails don't end up in their spam folders.

Last Updated: 04.07.2025

Every email you send must contain a link that, when followed, removes the user from your mailing list. The presence of such a link does not reduce the effectiveness of your mailing list; on the contrary, it helps to maintain the relevance of your contact base, and makes it possible to better understand your audience and their desires in response to the mailing list.

Last Updated: 04.07.2025

The subscriber data that you collect in your mailing list becomes outdated over time. You can send subscribers a second request to confirm their subscription in accordance with the GDPR or change the information already available in your saved variables.

Last Updated: 04.07.2025

Every email you send should have an unsubscribe link to keep your mailing list healthy. If you do not add such a link to your template, the service will insert it automatically in the left corner of the letter.

Last Updated: 04.07.2025

Every subscriber has the opportunity to unsubscribe from your mailing list if they no longer want to receive emails from your brand. An unsubscribe link is added to every SendPulse email campaign by default.