Flow builder

How to work with flow elements

Triggers

  • Email service triggers

    Last Updated: 25.07.2025

    With SendPulse, you can send automated flows using triggers in the Email tool. When selecting Email triggers, corresponding Actions are available.

  • CRM triggers

    Last Updated: 27.01.2026

    With SendPulse, you can send automated flows using triggers in the CRM. When selecting CRM triggers, corresponding Actions are available.

  • Course triggers

    Last Updated: 24.07.2025

    With SendPulse, you can send automated flows using triggers in the Courses tool. When selecting course triggers, corresponding Actions are available.

  • Custom event trigger

    Last Updated: 24.07.2025

    With SendPulse, you can send automated flows using the custom event trigger. When selecting this trigger, corresponding Actions are available.

  • Dynamic segment trigger

    Last Updated: 24.07.2025

    With SendPulse, you can send automated flows using dynamic segment trigger. When selecting this trigger, corresponding Actions are available.

Actions

  • Email service actions

    Last Updated: 24.10.2025

    With the help of the Action element, you can make the contact undergo different processes when they get to the element.

  • Other actions

    Last Updated: 24.12.2025

    With the help of the Action element, you can make the contact undergo different processes when they get to the element.

  • CRM actions

    Last Updated: 24.10.2025

    With the help of the Action element, you can make the contact undergo different processes when they get to the element.

  • Course actions

    Last Updated: 24.10.2025

    With the help of the Action element, you can make the contact undergo different processes when they get to the element.

  • Set up sending webhooks to your system

    Last Updated: 24.10.2025

    A webhook is a mechanism for notifying a system about events. Using webhooks in Automation 360 is a way to notify your system about events that happen.

  • Use date and number formulas in the Action element

    Last Updated: 24.10.2025

    Formulas can help you calculate values in variables of the Number and Date types. This way, you can automatically determine the next event date, measure the time span between dates, or process numeric values.

Sending messages

  • Email element in Automation

    Last Updated: 06.01.2026

    With the help of the Email element, you can send an email to a subscriber to notify them about a new purchase, order status change, or new products on the site or invite them to a webinar.

  • Messenger element in Automation

    Last Updated: 06.01.2026

    You can implement multiple communication channels in Automation 360 autoflows and add sending messages from Instagram, WhatsApp, Facebook Messenger, or Telegram chatbots to your flows.

  • WhatsApp templates in the Messenger element

    Last Updated: 06.02.2026

    WhatsApp templates simplify customer communication through premade messages, such as order confirmations, event reminders, or answers to frequently asked questions. You can add these templates to your automated flows.

  • Viber element in Automation

    Last Updated: 10.02.2026

    In SendPulse's Automation 360, you can add a Viber element to send service messages, for example, about order confirmation and status, delivery of goods, or debiting or crediting bonuses.

  • SMS element in Automation

    Last Updated: 06.01.2026

    With the SMS element, you can include SMS campaigns in your automation flow.

Additional elements

  • Filter element in Automation

    Last Updated: 06.01.2026

    Use the filter to segment your audience by their preferences, client status, and other personal data. It can help you interact with your clients better: send targeted messages, send webhooks to your system, assign or update variables and tags, create deals in CRM, and more.

  • Condition element in Automation

    Last Updated: 06.01.2026

    Using the Condition element, you can build an automation flow based on the subscriber's actions.

  • Pause element in Automation

    Last Updated: 06.01.2026

    Pause is an element that helps control how contacts progress through your flow and set a start time and condition for your next element. For example, you can set a period of time during which a contact won't receive any messages. It can be a specific time, day of the week, date, or time interval.

  • Goal element in Automation

    Last Updated: 25.07.2025

    In business, a conversion happens when a user performs a target action. For automations, it could be opening an email, clicking on a link, launching a bot, getting a custom event like Purchase or Register, and so on.

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