Free Instagram Chatbot

Trusted by 3M+ users. Loved by 4K+ reviewers

4.6

Who are Instagram chatbots suitable for?

Beginners

Grow faster even if you’re building your brand solo. Get noticed through automation without hiring a team or investing in ads.

Instagram stores

Reply instantly to every question to convert comments into purchases and grow your contact list faster.

Industry experts

Sell on autopilot — your chatbot handles purchases, accepts payments, and sends data to Google Sheets or your CRM system.

Automate key Instagram interactions

Grow your audience and convert followers into loyal customers around the clock.

Attract new followers

Offer exclusive content, such as checklists, eBooks, or templates, to your prospects in exchange for a follow. Your chatbot will automatically check if a user has followed you and instantly deliver their reward.

This will help you:

build stronger brand loyalty;
boost engagement;
accelerate audience growth.

Reply to comments

Automatically engage followers in conversation by publicly replying to their comments on posts and Reels. Your chatbot’s replies will go directly to your Instagram inbox.

Instant replies boost conversions and engagement, allowing your posts to reach a wider audience organically.

React to Story mentions

Instantly respond to mentions or reactions in Instagram Stories to keep your audience engaged. You can also reward users who tag you with bonuses or gifts.

The more interactions and mentions you receive, the more views and conversions you’ll generate.

Answer in Instagram Direct 24/7

Equip your chatbot with answers to common questions about product availability, pricing, delivery, and more, so no follower is left without a response.

If your bot can’t help, a team member can pause automation at any time and pick up the conversation manually.

Generate leads and sell

Monetize your audience’s attention — your chatbot can take orders, accept payments, or collect phone numbers and email addresses for follow-ups.

To enable fast and secure checkout right in chats, integrate with payment methods and add product cards with payment buttons to your chatbot.

Send targeted campaigns

Keep your audience informed about promotions, upcoming events, and key updates. Send personalized offers or reminders to users who have been active in the last 24 hours.

You can message all active followers or specific segments. Use language preferences, tags, variables, and more variables to keep your messages relevant and conversion-focused.

Make your chatbot self-sufficient with an AI assistant

Put automation to work on high-effort tasks with an AI assistant — an intelligent solution that seamlessly supports your chatbot flows.

Here’s what an AI assistant can do:

Understand context: tracking past subscriber interactions to keep conversations smooth, relevant, and easy to follow.
Read emotions: interpreting your subscribers’ mood and intent to deliver the most relevant answers.
Save user data: such as names and email addresses, to integrate seamlessly with your CRM system and power your personalized email campaigns.
Take initiative: and handle routine workflows to achieve your business goals without human involvement.

Suppose your AI assistant promotes your webinar, introduces its hosts, and explains how to join. When a potential attendee is ready, the AI will automatically trigger your registration flow, save the user's data, sync them with your CRM system, and run automated emails.

Benefits of Instagram automation

Countless influencers and online businesses already rely on it every day. Here’s why it works:

Saved time and effort

Your chatbot handles repetitive questions, so you can focus on content and strategy.

Increased engagement

Followers are more likely to interact when they know they’ll get a response.

Faster audience growth

The more consistently you engage with your audience, the faster your account grows.

Stronger brand image

Deliver quick, helpful replies even without a large customer support team.

24/7 availability

Your chatbot stays active while you rest, travel, or focus on other priorities.

Lower operational costs

Handle incoming messages without expanding your sales or support team.

Implement ready-made chatbot flow templates for an easy start

All pricing plans, including the free one, come with prebuilt flow templates suitable for different niches.

Manage Instagram chatbots on your smartphone

Install the app to quickly respond to messages, manage subscriber data, and analyze statistics.

Attract engaged subscribers to your chatbot

Make use of both free and paid strategies to grow your subscriber base, deliver an exceptional user experience, and drive sales.

Сreate an Instagram chatbot and get an automatically generated bio link page for easy sign-ups. Link it on social media and in emails to attract new subscribers.

Run targeted ad campaigns that direct users to Instagram to trigger the right chatbot flows for those who interact with your ad.

Add a subscription widget to your website or create widgets for other platforms, such as WhatsApp, Facebook, and Telegram.

Import contact data of users who sent direct messages to you before your chatbot was connected, and share chatbot flow links with subscribers.

Collaborate with your team to manage Instagram conversations

Invite team members to manage chats, facilitating quicker responses and smoother inquiry management:

set access levels to ensure data security;
automatically assign team members to new chats;
add internal comments for your team, invisible to subscribers.

Over 100,000 active Instagram chatbots help our users achieve their marketing goals

Automated replies make client interactions faster and simpler. A SendPulse-powered Instagram chatbot can help you manage multiple conversations at once, bring your team on board, and even process payments right in your DMs.

@jenya.maksymenko

Having a chatbot that responds on my behalf is amazing! It’s made it so much easier to work and travel while still hitting my goals.

@isdutchak

These chatbots are a total game-changer for personal brands and entrepreneurs. They’re perfect for launches and sales pipelines.

@lena__leona

The automation and gamification features really boosted our engagement; it's been a huge improvement!

@juli.summer22

Auto-replies save me up to 40% of my work time — I never want to go back to manual messaging.

@podvihina

My chatbot keeps the audience engaged and has helped increase sales by 67%!

@iyurchenkooo

Automated replies and flows have seriously increased our clients’ conversions!

@youniq.agency

SendPulse-powered chatbots really make my life so much easier as a creative!

@mariia_uhnivenko

For me, @sendpulse is hands down the best tool for creating automated flows and chatbots.

@svetal_online

How to create an Instagram chatbot

Connect a chatbot to your Instagram business account

Log in to your Instagram business profile and click “Continue via Instagram” on the chatbot setup page. Follow the prompts and subscribe to your newly created chatbot.
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Create triggers

Set a trigger event or keyword to run automated chatbot flows for your subscribers.
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Design your flow

Build a flow using the visual builder to outline how your chatbot will interact with followers.
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Set up auto-replies

Craft engaging messages that trigger automatically. Add emojis, images, audio, or video to make your conversations more dynamic.
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Use advanced features

Collect user data for personalized messages and audience segmentation. Implement filters, API requests, pauses, and actions to create more complex flows.
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Track analytics and optimize your chatbot

View summarized data over specific time periods and analyze each chatbot flow, element, and button individually to fine-tune and scale successful interactions.
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Omnichannel communication

With SendPulse, you can build a complete сhatbot marketing strategy not only for Instagram — use chatbots on Instagram, Viber, WhatsApp, Facebook, and Telegram.

Streamline your sales and marketing with SendPulse's all-in-one platform

Effortlessly manage deals right in chats and track them in our built-in CRM system. Integrate chatbot messages into automated campaigns, add subscription widgets to your website, and create dynamic segments for email campaigns based on chatbot tags. SendPulse tools work together seamlessly, making it easy for you to deliver exceptional user experiences and drive sales.

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Explore our Instagram chatbot builder that will help you automate your communications and sell more on Instagram.

FAQ

How do I create a chatbot on Instagram?

Log into your SendPulse account, go to the “Chatbots” tab, and add the Instagram page you want to set up a chatbot for.

Why are chatbots on Instagram essential for marketing?

Chatbots are beneficial for any business. If you get hundreds of similar questions and deal with dozens of orders through your DMs on Instagram, you can make your work a lot easier with the help of a chatbot. You do not have to hire a person to reply to direct messages on Instagram — you can easily automate this routine process.

How do chatbots work?

First, you need to create a chatbot flow based on your subscriber actions, such as placing an order, returning or exchanging an item, or asking questions. Once you do, every time your users make a targeted action, a chatbot will interact with them and help to solve their queries. Moreover, Instagram chatbots can send information about your customers to your CRM according to the filters you apply.

What are the benefits of chatbot marketing on Instagram?

With an Instagram chatbot, you do not have to hire a live agent who processes your orders through direct messages — allowing your business to save time and money. The chatbot works 24/7 without a break and responds to every user immediately. It can help you clear up any issues your customers may have, minimizing or eliminating the barriers to purchases and reducing customer churn.

How do I set up welcome messages and other auto-flows?

Create a trigger for sending an automated flow — it could be keywords people usually type when sending questions to your chat or any event, like a subscription to your page. Then, create a scenario for your chatbot, setting up conditions for sending each message.

Connect a chatbot to Instagram Direct for free

Create a chatbot to interact with your audience 24/7 and sell through Instagram Direct.

Official Instagram integration

Mobile app for conversation and chatbot management

3 free chatbots

7-day free trial with full access to all features

No credit card required

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