Reply, sell, and follow up in Instagram DMs
Seize your chance to start a conversation
Reply to comments, reactions, and mentions automatically, then move the conversation to DMs to keep potential customers engaged.
Keep sales flowing on autopilot
Set your chatbot to handle customer questions, product recommendations, and payments. When it's time for a human touch, your team can jump in where the chatbot left off without missing a beat.
Give customers a reason to come back
Don't let the conversation end at checkout. Follow up to ask for feedback, suggest products that go well with the purchase, and share promo codes to build loyalty. Re-engage people who interact with your content and bring them back for more.
Automate key Instagram interactions
Grow your audience and convert followers into loyal customers around the clock.
Capture more leads from daily interactions
Encourage curious visitors to follow your account and DM you. Your chatbot takes it from there by qualifying leads and capturing data for future sales.
Make the most of every touchpoint with:
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Follow-to-unlock offers.Reward new followers with a discount or exclusive content. Your chatbot delivers the reward and adds them to your contact list right away.
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DMs sparked by comments. Automatically reply to comments and follow up in DMs to warm up potential customers. -
Story engagement.Let your chatbot reply to Story reactions and mentions, so users take the next step while their interest is still high.
Automate conversations and accept in-chat payments
Nurture leads, walk them through registration or purchase when they're ready, and collect payments with a single chatbot.
Create a smoother buying experience with:
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24/7 customer support. Answer questions about pricing, stock, and delivery instantly, even beyond the usual FAQs. -
Timely follow-ups. Send targeted campaigns to subscribers who engaged with your chatbot within the last 24 hours. -
Seamless in-chat checkout. Automatically showcase products, handle orders, and accept payments without switching apps.
Manage customer data seamlessly
Forget about hunting down customer details or deciding who should handle each conversation. Your chatbot keeps your CRM up to date and routes chats to the right team members, so your team can spend more time selling.
Keep track of customer data and team performance through:
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Automatic CRM updates. Sync contacts and deals with your CRM using a chatbot, and edit records without leaving the conversation. -
Flexible chat routing. Match conversations to available team members with the right expertise, either automatically or manually. -
Permissions and team analytics. Set data access permissions and monitor performance across teams and specific team members.
Let your AI assistant do the heavy lifting
Hand off routine workflows to AI and focus on work that needs a personal approach.
Builds flows for you
Tell your AI assistant what the flow should do in plain words. To give you an idea, ask it to “take an order, confirm it, and hand the conversation over to a team member.” It will create the messages, buttons, data collection steps, and flow branches so that you don’t have to.
Get a working flow in seconds and customize it to match your needs. You can launch in minutes, not days, and test new ideas faster than ever.
Guides every conversation from greeting to action
Your AI assistant can run each conversation on its own. It analyzes subscribers’ needs and sentiment, recommends the best-fit options, and leads them to the next step, such as a purchase, course enrollment, or a call with your team.
Your AI assistant can:
- Give answers based on your prompts and reference content
- Look up current information online within predefined limits to keep answers accurate
- Chat in multiple languages and translate messages without twisting the original meaning
- Understand voice messages and reply to them in text so that subscribers can reach out however they prefer
Acts on what subscribers say and do
Your AI assistant adapts the flow to each subscriber's replies or behavior and knows when to act. This turns conversations into another step toward a sale, even while your team is busy with larger deals.
Your AI assistant can:
- Save customer data, including name, language, preferences, and budget, to variables and tags
- Create and update CRM deals and contact cards
- Process orders and take payments in the chat
Handles SendPulse workflows for you
No need to dig through the interface for the right setting. Just tell Claude, ChatGPT, or another AI tool, connected through SendPulse’s MCP, what you need, and it will get it done.
Your AI assistant can:
- Pull up chatbot statistics
- Filter subscribers by tags or variables
- Run campaigns for selected audience segments
- Message specific subscribers and pause automated flows for them
- Update subscriber tags and variables
Why automate Instagram messaging
Want to boost sales without adding to your headcount? Instagram automation can help you do just that.
Save time and effort
Leave frequent questions about pricing, stock, and delivery to your chatbot, so your team no longer has to type the same replies over and over.
Never miss a lead
Capture leads from Instagram DMs automatically, save their details to your CRM system, and follow up with offers tailored to their interests.
Streamline sales
Sell more with a chatbot that nurtures leads, converts them into buyers, and manages orders and checkout automatically, right in the chat.
Handle workload spikes with ease
Keep up with changing workloads on quiet days and during peak seasons without stretching your team thin.
Stay responsive 24/7
Enjoy your time off while your chatbot answers questions and helps customers find what they need, day or night.
Scale without extra hiring
Grow your audience without growing your payroll. Your chatbot takes on more conversations as your business expands.
Fast-track your launch with our no-code Instagram chatbot builder
Create a chatbot without writing a single line of code. All you need is a clear marketing vision and a little time. Design your chatbot flow, shape every interaction, and guide followers toward your goal.
Count on SendPulse for ready-made elements that help you launch chatbot flows quickly and see results from day one.
Do more with your Instagram chatbot builder:
Launch your chatbot in minutes, not weeks
Build faster with ready-made templates
Keep your flow running smoothly and effectively
Fine-tune your chatbot without tech support
Test first, then scale safely
Implement ready-made chatbot flow templates for an easy start
All pricing plans, including the free one, come with prebuilt flow templates suitable for different niches.
Manage Instagram chatbots on your smartphone
Install the app to quickly respond to messages, manage subscriber data, and analyze statistics.
Connect with your audience wherever they are
Mix free and paid promotion strategies to attract the right people, grow your contact list, and guide them toward a purchase.
Сreate an Instagram chatbot and get an automatically generated bio link page for easy sign-ups. Link it on social media and in emails to attract new subscribers.
Run targeted ad campaigns that direct users to Instagram to trigger the right chatbot flows for those who interact with your ad.
Add a subscription widget to your website or create widgets for other platforms, such as WhatsApp, Facebook, and Telegram.
Import contact data of users who sent direct messages to you before your chatbot was connected, and share chatbot flow links with subscribers.
Know which ads are worth your budget
Track conversations, leads, and purchases from your click-to-DM ads. Compare your ad spend with your cost per lead and purchase to find out what’s working, pause underperforming ads, and scale the ones that drive sales. You can also jump straight from an ad to the conversation to see how your chatbot or team responded.
Collaborate with your team to manage Instagram conversations
Invite team members to manage chats, facilitating quicker responses and smoother inquiry management:
- set access levels to ensure data security;
- automatically assign team members to new chats;
- add internal comments for your team, invisible to subscribers.
Reply to every message with the official Instagram integration built on the Instagram Messaging API
SendPulse is a Meta Business Partner, so your Instagram API integration uses Meta's official tools for Instagram professional accounts.
Instagram app or Meta Business Suite
Handle every chat yourself in the Instagram or Meta Business Suite inbox
No event-triggered flows
Story mentions or comments don’t trigger an automated flow. To let it trigger, a user has to open their chat in the inbox.
Overflowing shared inbox
The more chats pile up in your inbox, the harder it gets for your team to track who handles what.
No audience segmentation
No tags and variables to label audiences and run customized campaigns.
Copying data by hand
You update spreadsheets and your CRM manually, often hours or days later.
Instagram Messaging API integration with SendPulse
Automate chats and step in only when a conversation needs a human touch
Event-triggered flows
Story mentions, post comments, live stream comments, and keywords trigger an automated flow. Mix up your message text to keep Instagram from limiting your account activity.
Organized agent groups and chat queues
Assign conversations to your team automatically and keep workloads balanced.
Flexible campaign targeting
Filter your subscribers by tags, variables, activity, flow history, opt-in dates, or follower count. Reply to Story mentions with one message that includes a button or quick replies. Instagram allows this within 24 hours of the mention.
Real-time CRM and Google Sheets sync
Automatically capture leads and payments, then create new deals right in chats.
How to create an Instagram chatbot
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Connect a chatbot to your Instagram business account
Log in to your Instagram business profile and click “Continue via Instagram” on the chatbot setup page. Follow the prompts and subscribe to your newly created chatbot.
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Create triggers
Set a trigger event or keyword to run automated chatbot flows for your subscribers.
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Design your flow
Build a flow using the visual builder to outline how your chatbot will interact with followers.
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Set up auto-replies
Craft engaging messages that trigger automatically. Add emojis, images, audio, or video to make your conversations more dynamic.
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Use advanced features
Collect user data for personalized messages and audience segmentation. Implement filters, API requests, pauses, and actions to create more complex flows.
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Track analytics and optimize your chatbot
View summarized data over specific time periods and analyze each chatbot flow, element, and button individually to fine-tune and scale successful interactions.
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Free Instagram chatbot builder, fully featured with no trial limits
Explore at your own pace with no fees or time restrictions.
Start with your first 500 subscribers
Get your first followers on board, then level up to the higher-tier plan when you're ready to scale.
Keep every inquiry covered
Create unlimited flows and send up to 10,000 messages per month to turn every common inquiry into a sales opportunity.
Never miss a story mention, comment, or DM
Use up to 10 triggers to fire off the right flow at the right time.
Tailor your conversations
Make every customer interaction feel personal thanks to your chatbot that remembers every user’s name, replies, and preferences.
Close deals right in the chat
Create and update deals without leaving the conversation — no extra tools needed.
Go beyond the basics with API
Fetch data points from third-party tools and use them to keep your chatbot conversations relevant and helpful.
Convert followers with your very own Instagram chatbot
Run your business with one chatbot equipped to handle any workflow.
Instagram chatbot for marketing
Go beyond reach and convert your profile's attention into targeted conversations with no extra budget or headcount.
The moment interest sparks, your chatbot steps in, moves the conversation to DMs, asks the right follow-up questions, and delivers spot-on recommendations for every subscriber.
Boost your brand presence with promo campaigns packed with discounts, seasonal offers, event updates, giveaways, and more. With open rates hovering around 80%, your message always gets seen.
Instagram chatbot for lead generation
Hand lead qualification over to your chatbot and free your team to focus only on the deals that truly matter. The second a customer shows interest, your chatbot starts capturing the details needed to move things forward. No tedious forms — just a conversation that flows naturally from start to finish.
Leads land in your CRM system automatically, ready to convert or be nurtured toward purchase.
Instagram chatbot for sales
Sell directly in DMs with no website redirects or team help. Your chatbot walks customers through your products, sends targeted recommendations, captures payments, and logs every order in your CRM system — all in one smooth conversation.
If a deal calls for live assistance, your chatbot hands the chat over to your team with full conversation history, collected data, and zero gaps. Once it’s closed, it takes over again to re-engage the customer and build long-lasting brand loyalty down the line.
Instagram chatbot for support
Respond to customers the instant they reach out. Set up your chatbot to handle questions about pricing, delivery, working hours, or products, so your audience gets instant answers when they’re most engaged.
When a question falls outside the usual scope, your chatbot seamlessly forwards it to your team with the full chat history. The moment it's resolved, it jumps back in to collect feedback and give you insights needed to enhance what works and fix what doesn't.
Omnichannel communication
With SendPulse, you can build a complete сhatbot marketing strategy not only for Instagram — use chatbots on Instagram, Viber, WhatsApp, Facebook, and Telegram.
Streamline your sales and marketing with SendPulse's all-in-one platform
Effortlessly manage deals right in chats and track them in our built-in CRM system. Integrate chatbot messages into automated campaigns, add subscription widgets to your website, and create dynamic segments for email campaigns based on chatbot tags. SendPulse tools work together seamlessly, making it easy for you to deliver exceptional user experiences and drive sales.
Check out our blog to discover effective Instagram tools!
FAQ
How do I create a chatbot on Instagram?
Log into your SendPulse account, go to the “Chatbots” tab, and add the Instagram page you want to set up a chatbot for.
Why are chatbots on Instagram essential for marketing?
Chatbots are beneficial for any business. If you get hundreds of similar questions and deal with dozens of orders through your DMs on Instagram, you can make your work a lot easier with the help of a chatbot. You do not have to hire a person to reply to direct messages on Instagram — you can easily automate this routine process.
How do chatbots work?
First, you need to create a chatbot flow based on your subscriber actions, such as placing an order, returning or exchanging an item, or asking questions. Once you do, every time your users make a targeted action, a chatbot will interact with them and help to solve their queries. Moreover, Instagram chatbots can send information about your customers to your CRM according to the filters you apply.
What are the benefits of chatbot marketing on Instagram?
With an Instagram chatbot, you do not have to hire a live agent who processes your orders through direct messages — allowing your business to save time and money. The chatbot works 24/7 without a break and responds to every user immediately. It can help you clear up any issues your customers may have, minimizing or eliminating the barriers to purchases and reducing customer churn.
How do I set up welcome messages and other auto-flows?
Create a trigger for sending an automated flow — it could be keywords people usually type when sending questions to your chat or any event, like a subscription to your page. Then, create a scenario for your chatbot, setting up conditions for sending each message.
How do I invite team members to my SendPulse account to collaborate on chats?
Go to “Account settings,” open “Users,” and click “Invite a new user.” Read a step-by-step instruction on how to distribute access to users in your SendPulse account.
How much does a SendPulse chatbot service cost?
Learn more about subscriptions for chatbot service on our pricing page.
Connect a chatbot to Instagram Direct for free
Create a chatbot to interact with your audience 24/7 and sell through Instagram Direct.
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