Why do I need to activate a mailing list

The SendPulse email service follows an anti-spam policy, that’s why mailing lists need to be activated. You must provide information about the list of email addresses so we can make sure that you collected it honestly, and your subscribers agreed to receive emails from you.

How is a mailing list activated

As soon as you start the first email campaign to a new mailing list, the Address activation pop-up window appears. In the Source of mailing list field, select the source of the email addresses.

In the next field, describe the source of your mailing list in more detail and click Ok.

To view an email campaign status, go to the My campaigns section. Select a campaign from the list. Open the Campaign overview tab.

A campaign that uses a new mailing list that has yet to be activated has a Moderation status.

After successful moderation, the campaign will have the status Sent or Scheduled for scheduled campaigns.

If your explanation of the mailing list's source is not sufficient, SendPulse moderators may ask for more information. In this case, a request to answer additional questions is sent to the email address registered with your SendPulse account.

Follow the link in the email. On the Moderation history page, you can see your campaign with the Response required status.

Click Response required and answer moderators' questions.

Failed list moderation

If a mailing list, to which a campaign is sent, does not pass moderation, the campaign appears in the campaigns list with the status The campaign is blocked.

A notification about a blocked campaign appears above the campaign list.

If you think that the campaign was blocked by mistake, click the hyperlink in the notification, fill out the Unlock campaign form and send the request.

SendPulse moderators analyze the address activation requests within 24 hours in order of arrival. Please do not ignore our moderators' questions so that your campaign can be sent on time.

We also recommend that you learn what is considered to be a permission to send an email, before sending an email campaign.

Last Updated: 05.12.2023