Email Service

SendPulse Basics

  • How to choose a pricing plan for an email service

    Last Updated: 01.12.2023

    Choose a SendPulse plan based on the needs, size, and nature of your business.

  • How to add a new email sender address

    Last Updated: 08.02.2024

    You can add multiple email addresses from which to send bulk campaigns and triggered flows. In this article, we'll look at how to add and activate an email address and personalize your settings.

  • What is a unique subscribers list

    Last Updated: 29.01.2024

    The list of unique subscribers is created so that the service can track the number of recipients whom you send emails within a month of the "Subscription" pricing plan activation. The mailing list can have duplicate email addresses, and the list of unique subscribers displays the number of email addresses without duplicates.

  • What is agency area

    Last Updated: 17.04.2024

    The agency area provides an opportunity to share access to other SendPulse accounts. It is opened at a user's request and is displayed on the side menu.

  • What is considered permission to send emails

    Last Updated: 04.12.2023

    There is a difference between a mailing list and permission to send emails to it. By using our service, you agree to follow the antispam policy. If you cannot prove that you have the recipient’s permission — you are sending spam! Our service is based on the rule that sending emails without recipients' approval is prohibited.

Mailing Lists and Recipients

  • How to import a personalized mailing list

    Last Updated: 10.06.2024

    Mailing lists help you create and keep your client base up to date. In your mailing lists, you can add subscribers’ personal data and other details, such as their city or order number, to segment and personalize your campaigns. In this article, we will talk about how to create a mailing list and import your contacts using different methods.

  • How to create and use mailing list segments

    Last Updated: 08.02.2024

    Segmentation helps you take into account the engagement and preferences of your recipients to work with each of them individually.

  • How to work with contact tags

    Last Updated: 07.02.2024

    Assign tags to organize your work with contacts. You will be able to filter and segment contacts according to certain criteria to find the contacts you need faster and individual work with each group. For example, you can add a tag based on customer preferences or change the status of working with a customer.

  • How to create a multichannel subscription form

    Last Updated: 15.04.2024

    You can grow your subscriber base using a subscription form. To do this, place it on your website or blog page. Let's talk about how to create a subscription form using our visual form builder.

  • How to transfer UTM tags from subscription forms to a mailing list

    Last Updated: 04.12.2023

    While creating multi-channel subscription forms in the SendPulse builder, you can not only configure the transfer of information about the subscription event to your analytics system for tracking but also save sources and UTM tags to a mailing list as variables for the contact. Using this data you can create segments for more personalized and relevant campaigns to your subscribers.

  • How to add form tracking events for Impressions, Submissions, and Closings

    Last Updated: 04.12.2023

    Collect additional information about user behavior on the site with a subscription form using events.

  • How to create a simple subscription form

    Last Updated: 05.12.2023

    You can fill up your email mailing list using a subscription form — place it on your website or blog page. With SendPulse, you can choose a pre-made form, create one with our drag and drop editor, or get the HTML code without styles and behavior scripts to customize it yourself.

  • How to create a custom subscription confirmation email

    Last Updated: 05.12.2023

    A subscription confirmation email is the beginning of your communication with a customer and an important step in creating a positive first impression. This email is sent once a new email address is added to your mailing list via API or a subscription form. 

  • How to create a custom subscription confirmation page

    Last Updated: 05.12.2023

    After a subscription or additional email verification, users land on a special page with a successful subscription notification. You can use this page to thank your subscribers and ask them to add your email address to their contact list so that your emails don't end up in their spam folders.

  • How to manage inactive contacts

    Last Updated: 04.12.2023

    Inactive contacts include “subscribers” with invalid email addresses, to which it is impossible to deliver an email campaign, users that have unsubscribed, or those you disabled manually. This also includes the addresses of recipients who have not opened your mailings for more than 6 months, various temporary addresses, or addresses that have been dormant for a long time, that were detected by spam traps.

  • How to manage inactive mailing lists

    Last Updated: 04.12.2023

    You can remove mailing lists you do not use from your account and shorten your contact lists. Inactive mailing lists are lists that you have not sent campaigns to or that you have not added new email addresses to in the last 3 months.

  • What is subscriber rating

    Last Updated: 04.12.2023

    The subscriber rating is an overall score of your subscribers' activity.

  • How to manage your unsubscribed list

    Last Updated: 04.12.2023

    Every email you send must contain a link that, when followed, removes the user from your mailing list. The presence of such a link does not reduce the effectiveness of your mailing list; on the contrary, it helps to maintain the relevance of your contact base, and makes it possible to better understand your audience and their desires in response to the mailing list.

  • How to use the "Manage subscription" and "Re-confirm subscription" variables

    Last Updated: 05.12.2023

    The subscriber data that you collect in your mailing list becomes outdated over time. You can send subscribers a second request to confirm their subscription in accordance with the GDPR or change the information already available in your saved variables.

  • How to add an unsubscribe link

    Last Updated: 04.12.2023

    Every email you send should have an unsubscribe link to keep your mailing list healthy. If you do not add such a link to your template, the service will insert it automatically in the left corner of the letter.

  • How to create an unsubscribe page

    Last Updated: 05.12.2023

    Every subscriber has the opportunity to unsubscribe from your mailing list if they no longer want to receive emails from your brand. An unsubscribe link is added to every SendPulse email campaign by default.

  • What are actions for contacts in a mailing List

    Last Updated: 05.12.2023

    After you have added contacts to a mailing list, you can take some actions with them. You can filter, disable, enable, delete, copy, or move contacts from one list to another one. In this article, we will talk more about these actions.

  • How validation functions are displayed in mailing lists of email service

    Last Updated: 05.12.2023

    With SendPulse, you can check email addresses using the validation service before sending a campaign.

  • Why do I need to activate a mailing list

    Last Updated: 05.12.2023

    The SendPulse email service follows an anti-spam policy, that’s why mailing lists need to be activated. You must provide information about the list of email addresses so we can make sure that you collected it honestly, and your subscribers agreed to receive emails from you.

Creating Templates

  • How to create your custom template

    Last Updated: 03.07.2024

    We offer four ways to create an email template for free. One of the options is to use pre-made templates developed by our designers. Some users want to create their own template from scratch using our drag and drop editor. If that sounds good to you, follow this step-by-step guide, and you can create a professional template yourself.

  • How to improve or generate your email copy with OpenAI

    Last Updated: 03.07.2024

    You can build emails faster by creating text in email templates with OpenAI. You can improve your email copy, create it from scratch, or translate it into a another language. This can significantly optimize your routine and increase your campaign conversions.

  • How to create responsive emails in the SendPulse template builder

    Last Updated: 05.12.2023

    A responsive layout allows an email to adjust to smartphone screens in the mobile email applications automatically. This makes it much more convenient to reach buttons and read text. This gives mobile users a seamless experience and attracts them to your campaigns from both desktop and mobile.

  • How to manage templates

    Last Updated: 05.12.2023

    With SendPulse, you can create adaptive templates to notify your subscribers about an event or send other useful information via email.

  • How to edit pictures in the template builder

    Last Updated: 07.12.2023

    When working with pictures in templates, you can edit each image individually right in the template builder. For example, you can create a banner with text and crop or resize a picture.

  • How to create an email template in dark mode

    Last Updated: 07.12.2023

    A dark email mode is an email color scheme that replaces a dark text color on a light background with a light text color on a dark background.

  • How to add a payment button to an email

    Last Updated: 07.12.2023

    You can add a payment button to your email using different payment methods — this allows you to increase your email marketing conversion rate.

  • How to add a link to a calendar event to an email template

    Last Updated: 29.01.2024

    You can add an event link from Google and other calendars to SendPulse email templates so that users can add your events to their calendars. For example, when booking a table in a restaurant or announcements of various events — webinars, master classes, or starting a promotion in a store.

  • How to work with HTML editor

    Last Updated: 07.12.2023

    With SendPulse, you can create your email template using our visual builder or HTML editor.

  • List of supported CSS and HTML attributes

    Last Updated: 14.12.2023

    With SendPulse, you can add and edit your email templates using the HTML editor. In this article, we'll look at what HTML tags and CSS properties can be used in email templates.

  • How to add social media buttons to email templates

    Last Updated: 02.02.2024

    With the SendPulse email service, you can add social media buttons to your email templates. This allows your audience to explore and interact with your brand using their preferred social media platforms.

  • How to use free email templates

    Last Updated: 07.12.2023

    The SendPulse email service has free pre-made templates on various topics, using which you can create campaigns for your customers.

  • Tips on crafting your email copy

    Last Updated: 14.12.2023

    In this article, we will talk about the factors that can help your emails avoid spam filters successfully and reach the inbox. Follow our tips to improve your email deliverability.

  • How to create animated GIFs for campaigns

    Last Updated: 14.12.2023

    With the SendPulse HTML email editor, you can convert videos to GIF-animations and add the preview option to your template. The video below will walk you through the process. 

Sending Emails

  • How to send an email campaign

    Last Updated: 16.07.2024

    In this article, we'll look at how to create and send a personalized campaign to your mailing list using the campaign wizard.

  • How to create a campaign for subscribers with a specific tag

    Last Updated: 22.03.2024

    You can send a campaign to those contacts who have or do not have a specific tag or set of tags. This way, you can take into account the peculiarities of the engagement level and preferences of your recipients for personalized work with each group.

  • How to create and send an A/B test

    Last Updated: 22.03.2024

    A/B testing helps determine the most effective campaign option by comparing several options of one email. You can compare senders and email subject lines to understand which email receives more opens. Or you can compare different email templates to get to know how template design impacts your subscribers’ responses like increased clicks.

  • How to send AMP emails

    Last Updated: 22.03.2024

    You can use the AMP technology to create interactive emails with real-time content changes right in the email without having to visit the website.

  • Examples of AMP emails

    Last Updated: 22.03.2024

    In this article, we'll look at code examples for creating an email template with different interactive elements: FAQ, product card slider, and reviews.

  • How to shedule your email campaign

    Last Updated: 22.03.2024

    With SendPulse, you can send both single and bulk email messages. You can send campaigns in real-time or schedule them for a future time.

  • How to re-send an unread campaign

    Last Updated: 22.03.2024

    After sending a campaign and viewing the statistics, you may notice that many of your subscribers are not opening your emails.

  • Anti-spam recommendations for email campaigns

    Last Updated: 22.03.2024

    When you create an email campaign, the embedded antispam system analyzes the email and estimates the probability of the email getting into spam. If the system detects any reason that increases the likelihood of email to be considered spam, a notification will appear in the Preview and send step. The notification will offer recommendations on how to improve the campaign's deliverability.

  • How to use categories for your mailing list

    Last Updated: 22.03.2024

    Categories for mailing lists allow recipients to unsubscribe from specific email types you send rather than from all of them at once. In this article, we will talk about how to create and use email campaign categories.

  • How to check your email campaing status

    Last Updated: 22.03.2024

    Find statistics about your delivered campaigns in the My campaigns section, in each separate campaign. After emails are delivered, statistics are collected. The stats data will be updated within 48 hours — the necessary period for resending and analyzing the delivery results.

  • How to attach a file to an email

    Last Updated: 22.03.2024

    In this article, we'll look at how you can attach files to campaigns and autoflows.

  • How to edit links in scheduled and sent emails

    Last Updated: 22.03.2024

    If you discover that some links in your scheduled or sent email are mistyped or have other errors, you can still edit or replace them.

Statistics and Analysis

  • How to check statistics on a contact

    Last Updated: 07.12.2023

    When you click on an email address, you can track detailed information about it: the date and source of the subscription, data on activity in mailings, and variables.

  • How to track your email campaign statistics in SendPulse

    Last Updated: 07.12.2023

    With SendPulse, you can track your email campaign results to better understand your target audience and tailor your marketing strategy. Monitor your delivered and opened emails, click-throughs, email open rate, users’ location and device types.

  • How to export email campaign data

    Last Updated: 07.12.2023

    The SendPulse email service allows you to export recipients’ email addresses and campaign statistics to your device. The reports provide the information on your email marketing campaign effectiveness (overall statistics, recipient location, a click map in the email body, and error statistics).

  • How to track statistics on subscription form events

    Last Updated: 07.12.2023

    When creating a subscription form using the SendPulse builder, you can enable statistics collection in Google Analytics 4. Monitor your traffic sources and analyze which channel is more effective.


  • How to integrate with Shopify

    Last Updated: 14.06.2024

    The SendPulse and Shopify integration allows you to export contacts (email addresses and phone numbers) from Shopify to SendPulse. You can also customize your pop-up display on Shopify pages.

  • How to integrate with Creatio

    Last Updated: 19.04.2024

    In this article, we will talk about how to integrate with Creatio and launch your campaigns.

  • How to integrate SendPulse with other services via Make (formerly Integromat)

    Last Updated: 19.04.2024

    The Integromat service has changed its website address, design and name to Make. The integration options remain the same, but the design may differ from the screenshots shown in the article.

  • How to integrate SendPulse with Facebook Lead Ads

    Last Updated: 19.04.2024

    Facebook Leads Ads is a tool that helps businesses generate leads on Facebook and Instagram. It enables businesses to create ads that collect people's contact information, including their names, email addresses, and phone numbers.

  • How to integrate SendPulse with other services using Zapier

    Last Updated: 19.04.2024

    Zapier is a service that helps you integrate SendPulse with other apps, like Google Sheets, shopping carts, CRM platforms, and more.

  • How to Integrate SendPulse with Convertful

    Last Updated: 19.04.2024

    Subscription forms from Convertful appear on the right webpages, at the right time and help convert your visitors into subscribers. In this step-by-step guide, you can learn how to integrate SendPulse with Convertful. 

  • How to Integrate SendPulse with CreateForm

    Last Updated: 19.04.2024

    Integration is easy

  • How to Use the SendPulse Add-on for CS Cart Online Shops

    Last Updated: 19.04.2024

    CS-Cart is a popular platform for online shops.

  • How to Integrate SendPulse with WooCommerce

    Last Updated: 21.06.2024

    To get started with the SendPulse WooCommerce plugin, you need to find it in the plugins section or download the file using the link below, and install it.

  • How to Integrate SendPulse with Justuno

    Last Updated: 19.04.2024

    This guide covers the necessary steps to start collecting email addresses and other clients' data with SendPulse form integration for Justuno.

  • How to Integrate SendPulse with PrestaShop

    Last Updated: 19.04.2024

    The  SendPulse module for PrestaShop allows you to export email addresses to SendPulse and import them from SendPulse to PrestaShop to collect contacts for further email campaigns.

  • How to install the WordPress plugin to add subscription forms

    Last Updated: 30.04.2024

    Using the SendPulse Email Marketing Newsletter plugin for WordPress, you can add subscription forms to your website and automatically add new subscribers to your mailing list. This plugin allows you to tailor your forms to your brand style and import contacts from WordPress into SendPulse mailing lists.

  • How to Install SendPulse Email Marketing Module for Opencart

    Last Updated: 19.04.2024

    This module allows you to send email campaigns to all of your customers.  A significant advantage of this module is its function to maximize your email open rate. SendPulse's tools will help you increase open rates by over 60%.

  • How to Integrate SendPulse with OptinMonster

    Last Updated: 19.04.2024

    OptinMonster offers seamless integration with SendPulse email marketing service. Connecting OptinMonster to your SendPulse email list is very easy. Follow our step by step guide on how to connect OptinMonster with your SendPulse account.

  • How to Install SendPulse Module for Drupal

    Last Updated: 19.04.2024

    Make sure your libraries module is version 2.0 or above before you install or upgrade SendPulse. Also, you need to place SendPulse REST client (download) in your libraries folder (usually path/ sites/ all/ libraries).

  • How to install and use Contact Form 7 to move contact data from WordPress

    Last Updated: 19.04.2024

    Contact Form 7 to Any API is a WordPress plugin designed to transfer data from contact forms to various third-party tools or services, such as SendPulse’s CRM system, through REST API. It also automatically stores information received through Contact Form 7 in a database with advanced functionality, including data search and export capabilities in CSV or Excel formats.

  • How to Send Bulk Emails with Gmail

    Last Updated: 07.06.2024

    Gmail supports sending a limited number of bulk emails. However, there are a number of caveats because Gmail is not optimized for bulk mailing, whereas SendPulse is specifically designed for sending bulk emails at no cost, including Gmail recipients. This tutorial provides a step-by-step guide.

Additional Features

  • How to link your email and chatbot subscribers' data

    Last Updated: 12.12.2023

    If you use more than one channel to communicate with your users, you may like the option of linking email subscribers to your chatbot database. Your customers will be able to get relevant information in their emails, place orders, and receive more accurate answers to their questions in chatbots.

  • How to configure SPF and DKIM for email authentication

    Last Updated: 13.12.2023

    To authenticate emails, the recipient's server parses the DKIM and SPF records of the sender's domain.

  • How to set up a custom tracking domain

    Last Updated: 13.12.2023

    Every link in an email is wrapped in a domain for tracking. When a recipient clicks on a link from an email, the link is first redirected to the domain for tracking, and then to the original link. This redirection process happens quickly and is used to track statistics about clicks. To remove the generic tracking link and add your branded domain, configure your DNS record to track clickthroughs on your domain.

  • How to enable webhooks for Email service

    Last Updated: 13.12.2023

    A webhook is a mechanism for receiving notifications about certain events. You can set up notifications about email deliverability and subscriber activity.

  • How to add subscription form code to a website using GTM

    Last Updated: 14.12.2023

    If you use Google Tag Manager, you can add code with it. It is helpful if you want to separate tracking and marketing-related scripts, keep them together, or add a form without having access to your website's source code.

  • Standard SendPulse service variables list

    Last Updated: 14.12.2023

    Here you’ll find a list of standard service variables that you can use when creating email templates and sending campaigns.

  • How to create custom variables

    Last Updated: 08.02.2024

    In addition to the standard variables that are available in the SendPulse service, you can add custom variables. There are several ways to do this...

  • How to use smart personalization in emails

    Last Updated: 13.12.2023

    Smart personalization helps you create more effective campaigns. You can address subscribers by name, as well as customize the email text for individual cities or countries.

  • How to send an email campaign using segmentation

    Last Updated: 14.12.2023

    In this article, you will learn what a contact segment is, and why you should use it. We’ll show you examples of sending campaigns to a contact segment.

  • How to use email campaign archive

    Last Updated: 13.12.2023

    The campaign archive is a section in the email service where you can add your email campaigns and share links to these campaigns with your clients. The clients, you share links to the campaigns in the archive with, will be able to read the email contents at any time.

  • Template for Privacy Policy

    Last Updated: 27.07.2023

    When we say “we,” “us”, “our,” and “___________” we are referring to __________________________________ (Company name and physical address)


  • How to create email templates with the Save Email Template extension

    Last Updated: 14.12.2023

    Save Email Template by SendPulse is an extension for the Chrome browser that helps you download any email template from Gmail in the following formats: PNG, PDF, and HTML. The extension also allows you to save email templates to SendPulse and create campaigns for your customers using them.

  • How to view email headers in popular email services

    Last Updated: 14.12.2023

    Email headers can tell you when and from whom an email was received and show its path. These elements also include essential information that various services often add to emails.

  • How to Screenshot an Email

    Last Updated: 22.02.2023

    Make a full-length screenshot of any email from your Gmail inbox using SendPulse’s Chrome extension. You just need to add this extension to your Google Chrome browser and download an image in the PNG format.

  • How to Send Marketing Emails

    Last Updated: 22.02.2023

    Gmail, Outlook, Yahoo, and other email providers are not designed for sending emails en masse. They limit the number of daily recipients to 500 and may ban you for exceeding that limit. To send marketing emails to more than 500 subscribers, you need to use a bulk email service that provides you with all the necessary tools for successful email marketing.

  • How to Send 10,000 Emails at Once for Free

    Last Updated: 22.02.2023

    No service in the world allows you to send 10,000 emails at once for free. Email providers like Gmail, Outlook, and Yahoo limit the number of daily recipients to 500 and consider you a spammer for trying to send more. Bulk email services, like SendPulse or Mailchimp, are specialized in sending emails en masse. With SendPulse, it will cost you only $32 to send 10,000 emails, while it will cost $200 with Mailchimp. Note that SendPulse has a free plan, which allows you to send up to 15,000 monthly emails to 500 recipients.

  • How to Send Transactional Emails

    Last Updated: 06.06.2024

    Sending transactional emails is easy as one-two-three with SendPulse. You just need to register your account, set up an event that will trigger email sending, and create an email or sequence of emails. You can also set up an SMTP server for sending transactional emails.

  • How to Send Email Newsletters with SendPulse

    Last Updated: 22.02.2023

    To create perfect newsletters, you need to register with SendPulse, prepare a list of recipients, and use our intuitive template builder — it requires no coding skills at all.

  • How to Check Emails for Spam with SendPulse

    Last Updated: 09.04.2024

    The SendPulse email builder has a built-in spam checker. This tool helps you create more effective email campaigns and improve deliverability. Unlike other spam-checking software, it takes one click for SendPulse to identify which aspects of your email campaign need changes.

  • Why Gmail Clips Emails and How to Avoid it

    Last Updated: 22.02.2023

    If your email is larger than 102KB, Gmail may clip it in the subscriber's inbox. In this case, your subscribers will only see part of the message, and the rest of the content will be hidden behind the "View entire message" link. Sometimes a piece of code may appear in the email if the closing tag of the code line is cut while clipping.

  • How to Add an Email Preheader

    Last Updated: 22.02.2023

    An email preheader is a short snippet of text that follows the subject line in an inbox. It increases the email open rate, allows subscribers to catch the main idea of the message, and reduce spam complaints by avoiding that typical “Unsubscribe now” or “View in a web browser.”

  • How to Send Promotional Emails

    Last Updated: 22.02.2023

    Promotional emails are the most popular type of email in marketing. Companies send these emails to put their products or services in front of potential customers, increasing brand awareness. Since email marketing is not only about making sales, marketers try hard to keep subscribers engaged and build trusting relationships with them.

  • How to Send a Video Through Email

    Last Updated: 06.06.2024

    When sending an email campaign, you should consider adding interactive features to your emails. Including a video is a great way to draw attention to the contents of the email. Once you choose your mailing list, it is time to create the email itself.

  • How to Send a Follow-Up Email

    Last Updated: 22.02.2023

    SendPulse offers free tools for email marketers to send follow-up emails. Automation 360 allows you to create a variety of follow-up emails: after an attendee participated in your webinar and you want to ask for feedback; after a user experienced your service and you want them to participate in a survey, or even if you’re going to upsell your product.

  • How to Send a Welcome Email

    Last Updated: 22.02.2023

    Email marketers send a welcome email automatically after a user fills in and confirms the subscription form. Welcome emails show new subscribers that the company cares and wants to engage them to take part in communication.

  • How to Do SMS Advertising

    Last Updated: 22.02.2023

    SMS advertising is a marketing channel for promoting products and services via mobile phones. It has a global reach, as five billion people have a mobile connection. SendPulse allows advertising via SMS, along with other marketing channels.

  • How to Check Your Sender Reputation

    Last Updated: 22.02.2023

    Monitoring the factors like your sending volume and frequency, abuse complaints and traps, bounces, unsubscribing, and users’ interaction gives you an overall picture of your sender reputation. However, there are tools like Mail-Tester and SenderScore to find out more specific information.

  • How to Send Scheduled Emails

    Last Updated: 22.02.2023

    Fill in all the necessary details. Continue and use the drag-and-drop editor to create a structure. Add text and images into the elements. Click on “Save and continue,” and it will move you to the “Parameters check.”

  • How to Create an HTML Email

    Last Updated: 22.02.2023

    To create an HTML email, you need to register with SendPulse and use an intuitive template builder — this requires no coding knowledge from you.

  • How to Add a GIF to an Email

    Last Updated: 22.02.2023

    Follow the step-by-step guide below to convert a video to a GIF-animation with the SendPulse HTML email editor.

  • How to Create an Email Campaign

    Last Updated: 22.02.2023

    Click “Create a campaign.” Pick the mailing list and use segmentation if necessary. Select “From” email address. Type in the Sender’s name and create a subject line, personalize it with the variables on the right of the field. Add emojis to a subject line if that appeals to your goals.

  • How to Personalize Emails

    Last Updated: 22.02.2023

    Email personalization is a must for every brand. This implies using personal information about a recipient to increase email open rate, CTR, conversions, and sales. SendPulse offers simple and smart personalization options, both available on the free plan.

  • How Much Does Bulk Email Cost

    Last Updated: 22.02.2023

    Prices vary from service to service. They depend on the maximum mailing list size and the features available. On average, the price for 2,000 subscribers starts at $27, 5,000 — starts at $47, 10,000 — starts at $69, 50,000 — starts at $253. Still, some bulk email services offer forever free pricing plans. Choose a platform that provides the best solutions for your business at the most reasonable price.

  • How to Gather Email Addresses for Free

    Last Updated: 22.02.2023

    There is a great variety of ways to get bulk email addresses for free. Still, there is one MUST to follow: make sure that the methods are legal. If you are looking for a place to purchase a list — forget it. That won't do.

  • How to Get a Bulk Email Permit

    Last Updated: 22.02.2023

    A bulk email permit is a must in email marketing. It implies explicit permission to receive emails from you given by your subscribers.

  • How to set up DMARC policy record

    Last Updated: 14.12.2023

    Domain-based Message Authentication, Reporting, and Conformance (DMARC) is an email sender authentication policy based on the DKIM and SPF protocols. This policy determines how the recipient's email server should process incoming emails if the sender’s address is not identified.

  • How to Send Bulk Emails Without Getting Blacklisted

    Last Updated: 22.02.2023

    The answer is: choose a reliable email service with a high domain reputation. This way, you can focus on creating striking email campaigns while the service takes care of the technical side of things.

  • How to Check if an Email Address Exists

    Last Updated: 22.02.2023

    If the metrics of your email deliverability, opens, CTR, and conversions are high. Your mailing list validity will hardly bother you. The moment you find out that the percentage of delivered and opened emails decreases dramatically, you will certainly give some thought to your mailing list quality. Other evidence of an unengaged audience is the number or the percentage of emails marked as spam.

  • Comparison with Constant Contact

    Last Updated: 22.02.2023

    There are a large number of services for email marketing, and sometimes it can be hard to decide which one you should choose.

  • How to Use Social Media in Email

    Last Updated: 22.02.2023

    If you don’t add social media icons to your email campaign, you continue losing prospects. Before using your product or service, users still check whether your brand is “present” on socials. And, if they fail to find your profiles, your credibility will decrease. Socials allow people to discover more about your product, read reviews about and find out about the audience that your product serves. Moreover, the number of active users is increasing dramatically year after year.

  • How to Segment Customers

    Last Updated: 22.02.2023

    If you have just started your business, this question may not be relevant for you yet, as the main task at this point is not segmenting customers but acquiring them. As your client base grows, you may find that satisfying the needs of everyone becomes harder day after day. This issue can be easily illustrated: imagine that you came across an interesting ebook store and subscribed. Since then, you regularly receive their newsletters with the last arrivals, top-rated literature, and discounted books. Indeed, you have preferences, if you like ancient literature, you may not be interested in modern bestsellers. Hence, you unsubscribe from updates from the ebook site. It's great when you can manage your preferences regarding the content that you receive. This way, you only get relevant information and offers. But, what if a store doesn't offer content preferences? The store will lose a client because it didn't segment its customers.

  • MailChimp Alternative

    Last Updated: 22.02.2023

    There are a large number of services for email marketing, and sometimes it can be hard to decide which one to choose.

  • How to Design an Email Template

    Last Updated: 22.02.2023

    There is a great variety of full-fledged guides on email template design on the internet. They contain both general information and useful tips, hints, and advice.

  • Email deliverability best practices

    Last Updated: 11.04.2024

    Email deliverability is one of the core issues in email marketing. Conversions are impossible without your emails in the recipients' inboxes. You can claim that you have a permission to send emails, so why can't your emails get into the inbox? Permission does not guarantee deliverability.

  • Email Template Size

    Last Updated: 22.02.2023

    You must take the email template size into account when creating a campaign. We create campaigns for our subscribers, that's why they should meet their needs. People use different email clients; they have different devices, not to speak of internet speed. So, we should follow the most optimal and already tested practices.

  • Free Email Services

    Last Updated: 22.02.2023

    There is a big choice of email marketing services that offer a great variety of features for different prices. While searching for a service, the first issue to consider is the price or if it includes a free pricing plan. Yes, all services have paid plans, but some offer free pricing plans and free trials for beginners to discover the benefits and enjoy email marketing.

  • How to Grow Your Email List

    Last Updated: 22.02.2023

    Growing an email list is an issue that is of great interest to both the beginners and professionals in email marketing. It doesn’t matter how large your email list is, you’ll surely want to get more subscribers.

  • How to Check if Your Domain is Blacklisted

    Last Updated: 22.02.2023

    If you don't use email services to send bulk campaigns, you'll have to check whether your domain is not blacklisted. Special platforms take care of your sender's reputation and guarantee secure servers. After registering with SendPulse, you'll no longer need to worry about your domain's reputation. Still, if you don't use marketing services, follow this step-by-step guide to check your domain.

  • How to Do Email Marketing

    Last Updated: 22.02.2023

    If you are reading this article, you are interested in applying email marketing to your business. You may have already heard that email marketing is the best and least expensive way to organize your work. In this article, we will discuss particularly how to do email marketing at every step.

  • Benefits of Email Marketing

    Last Updated: 22.02.2023

    Email marketing is so effective and beneficial for a good reason…to be specific, for a dozen good reasons. If you came across this article, even by chance, you are already interested in email marketing and probably know some of its benefits. 

  • How to Send Software via Email

    Last Updated: 22.02.2023

    You may need to send software via email, but email services tend to restrict the size of attachments. Besides, Gmail, for example, is not kind to the files with extension “exe”. Nevertheless, there are some methods to avoid this problem.

  • How to Send Large Files via Email

    Last Updated: 22.02.2023

    Email services usually restrict the size of attached files to 25 MB or less. To be able to share a larger file via email, the most appropriate way would be uploading it to one of the available storage services (like Google Drive) and then adding the link to the shareable file to your email.

  • How to Send Emails to Multiple Recipients Without Recipients Knowing

    Last Updated: 22.02.2023

    If you use Gmail to send bulk emails, you face a common problem — the list of recipients is visible to every recipient. To eliminate this, you can either use a Blind Carbon Copy, or what you may need is a specialized service.

  • Why is Email Marketing so Effective

    Last Updated: 22.02.2023

    Do you have an email address? Do you have a habit of checking your inbox at least once a day?  If your answers to both these questions are “Yes,” you may have an idea of why email marketing is so effective nowadays. 

  • How to Send Bulk Emails Without Spamming

    Last Updated: 22.02.2023

    Usually, the simplest answer is: use a specialized service — it takes care of the technical and the most complicated side of things (SPF, DKIM records, and IP reputation).  However, if you want to learn things the hard way, you can read this guide.

Best Practices

  • SMS Marketing Best Practices

    Last Updated: 05.04.2021

    SMS marketing has a lot to suggest to companies: an incredibly high open rate — up to 98%, according to Gartner, and a considerable level of engagement if performed right. SMS campaigns work best for the local audience so that you can send promotions, updates, and advertising in just a few minutes.

  • Drip email campaign best practices

    Last Updated: 04.12.2020

    A drip email campaign, otherwise known as an automated email campaign, is a series of pre-written emails sent to marketing leads. A drip campaign starts during the awareness phase in the sales funnel, which is when a lead finds out about the product or service and opts in for email marketing. It can go up to post-purchase when the marketer upsells or cross-sells to customers who have already converted. Marketers can use drip campaigns to inform and nurture leads, increase email click-throughs, improve revenue, and save time.

  • Email Deliverability Best Practices

    Last Updated: 11.04.2024

    Email deliverability is a measure that indicates the number of sent emails that reach the inbox of subscribers. In email marketing, deliverability is a percentage. Why is it important? Keeping tabs on email deliverability ensures that companies send emails that are read by subscribers. Furthermore, email deliverability impacts sender reputation. Hence, if your emails don’t land into the inbox, your sender reputation will suffer.

  • Welcome Email Best Practices

    Last Updated: 08.12.2020

    A welcome email is the first message a website visitor receives after subscribing. This email allows a user to get acquainted with a company and find out the benefits it provides. Brands empower it with useful checklists, videos, and testimonials that smooth the lead’s path down the sales funnel.

  • HTML email best practices

    Last Updated: 04.12.2020

    An HTML email is the use of a type of HTML to provide an email with semantic markup and formatting abilities that is not possible with plain text email. It helps marketers to create stunning emails that drive more sales and increase customer engagement.

  • Chatbot Best Practices

    Last Updated: 30.01.2020

    Chatbots helps brands provide 24/7 customer support without much effort, subscribe users to your marketing campaigns via a widget, and assist them in placing orders and other operations.

  • Email Newsletter Best Practices

    Last Updated: 11.12.2020

    An email newsletter is an email sent out by companies to their subscribers that contains valuable information such as guides, announcements, product reviews, news, blog posts, customized recommendations, and so forth. Recipients of a newsletter are usually prospects, existing customers, or visitors who have agreed to receive marketing emails.

  • Email Signature Best Practices

    Last Updated: 11.12.2020

    An email signature is the bottom section of an email where the sender gives their regards to the recipient and signs off with their name, address, website, and any other relevant information. Email services allow marketers to create branded signatures and add them automatically to every email.

  • Email Campaign Best practices

    Last Updated: 11.12.2020

    According to Radicati Group, there will be more than 4 billion (over half of the world's population) email users by 2020. The 2018 report also showed that daily email traffic will steadily grow from approximately 239 billion emails in 2019 to 333 in 2022.

  • Email design best practices

    Last Updated: 09.04.2024

    Email design is the process of creating attractive and captivating emails by tweaking images, calls-to-action, fonts, colors, among other essential elements. Design plays a vital role in the success of an email marketing campaign, so it is imperative to follow industry email design best practices.

  • Email Subject Line Best Practices

    Last Updated: 03.12.2020

    Email marketing is a valuable tool that every business should include in its marketing strategy especially if resources and time are limited. That’s because it offers the potential to reach thousands, if not millions of people in a relatively short time. As of 2018, the number of email users globally stood at 3.8 billion and is expected to rise to 4.4 billion by 2023, according to Statista.

  • Email Marketing Best Practices

    Last Updated: 11.04.2024

    Email marketing remains a powerful tool for business. Over one-third of customers say that they visited a site because they received an email from a particular brand. Moreover, a similar percentage report that they purchased from a company after receiving an email from it. That is the power of email marketing!

  • Abandoned Cart Email Best Practices

    Last Updated: 04.08.2021

    Abandoned cart email is an automated message sent to users who left the website without completing their purchase. It aims to drive people back to a shopping cart and increase sales. Abandoned cart emails are a way to remind users about your products before users decide to buy from competitors.

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