Pop-up builder

How to create a project and smart pop-ups

Pop-up style

  • Set up a pop-up animation

    Last Updated: 13.06.2025

    You can apply entrance and exit effects to your pop-up. Your animation will start automatically once the display conditions are met or when a user closes your pop-up.

  • Customize your pop-up style

    Last Updated: 13.06.2025

    You can adjust your pop-ups’ appearance to match your website’s look. Use the color palette, element shapes, background, and sizing options to maintain a consistent visual identity.

  • Select pop-up types

    Last Updated: 24.06.2025

    SendPulse offers a variety of pop-up types, including pinned blocks, modal windows, and full-screen messages. Choose the one that fits your business goals and customize it in the builder.

Pop-up user scenarios

  • Create a gamified pop-up

    Last Updated: 09.10.2025

    Gamified elements in pop-ups are used as a tool to capture users’ attention and increase their engagement. They create a sense of excitement and offer a chance to win discounts or other bonuses, motivating users to leave their contact information or complete other target actions.

  • Set up a custom pop-up form

    Last Updated: 04.07.2025

    You can create a pop-up, select the element type you want to include, collect the information you need, and save it to your variables for further segmentation and personalized interactions.

  • Create a pop-up flow scenario

    Last Updated: 09.10.2025

    You can link several pop-ups into one flow to show different messages to different website visitors according to the scenario you create.

  • Conduct pop-up A/B testing

    Last Updated: 09.10.2025

    A/B pop-up testing allows you to compare two pop-up versions to find the most effective option for achieving your business goals, increasing website conversions, and improving user experience.

  • Locate a CSS selector

    Last Updated: 04.07.2025

    A CSS selector is a pattern used to find HTML elements on website pages with necessary data. Selectors allow you to link inline pop-ups to website elements.

Pop-up types

  • Set up a video pop-up

    Last Updated: 09.10.2025

    Create a video pop-up to showcase a product overview, a quick tutorial, or a promo video. For example, you can embed a YouTube video and set it to autoplay or start playing when clicked.

  • Create a launcher pop-up

    Last Updated: 09.10.2025

    A launcher is a small pop-up that triggers a certain action, for example, another pop-up opening or user redirection to your specified website page. With its help, you can build pop-ups for lead generation and sales that respect users' experience and time on your page.

  • Create a survey

    Last Updated: 09.10.2025

    Surveys help collect valuable user feedback about company activities to improve the quality of goods or services. With SendPulse, you can create surveys on your website using pop-ups.

  • Create an inline pop-up and add it to your website

    Last Updated: 09.10.2025

    Inline pop-ups can make your website more interactive. You can use them to add forms to existing elements, make your pop-ups blend in with other website content, or add widgets without modifying your website code.

  • Create a messaging app widget

    Last Updated: 04.07.2025

    You can add a floating widget with messaging app buttons to invite the user to a social media page or subscribe them to a bot.

Pop-up elements

Text elements

  • The Countdown pop-up element

    Last Updated: 03.07.2025

    Use this element to show how much time is left until a certain event, for example, before a promotion ends or a course starts. This helps create a sense of urgency and motivates visitors to take action.

  • The Accordion pop-up element

    Last Updated: 03.07.2025

    Use this element to add an expandable space that can hide certain pop-up elements and save space. Users can still view your hidden elements by expanding the accordion.

  • The Text pop-up element

    Last Updated: 03.07.2025

    Use this element to show text to your website visitors. You can add a message tailored to your pop-up scenario to engage potential clients.

Interaction elements

  • The Messaging app pop-up element

    Last Updated: 03.07.2025

    Use this element to redirect users to a social media platform of your choice. You can add up to 10 social media icons to one pop-up. If you have a chatbot, you can link it to your pop-up to grow your chatbot audience and launch flows.

  • Button pop-up element

    Last Updated: 03.07.2025

    With the SendPulse pop-up builder, you can add the Button element to include links to other pages and elements, phone numbers, or email addresses.

Gamification elements

  • The Thimbles pop-up element

    Last Updated: 03.07.2025

    Use this element to add thimbles that users can shuffle to win a promo code. This can help gamify contact collection and enhance user experience.

  • The Slot machine pop-up element

    Last Updated: 03.07.2025

    Use this element to add a slot machine that users can spin to win a promo code. This can help gamify contact collection and enhance user experience.

  • The Pick a gift pop-up element

    Last Updated: 03.07.2025

    Use this element to add an interactive gift that users can open to get a promo code.

  • The Scratch card pop-up element

    Last Updated: 03.07.2025

    Use this element to add an area where users must type in their contact information and scratch the virtual card to reveal a promo code. Scratch cards can help gamify contact collection and enhance user experience.

  • The Dice pop-up element

    Last Updated: 16.06.2025

    Use this interactive element to add a virtual die that users can roll to win a promo code after sharing their contact data.

  • Spin-to-win pop-up element

    Last Updated: 03.07.2025

    Spin-to-win is a gamification element used to attract visitors' attention and increase their engagement. It creates a sense of excitement and provides an opportunity to win discounts or other bonuses, which motivates users to share their contact data or perform other targeted actions.

Media elements

  • The File upload pop-up element

    Last Updated: 03.07.2025

    Use this element to add an expandable space that can hide certain pop-up sections to save space. This is useful when you need customers to upload documents like unique discount vouchers.

  • The Gallery pop-up element

    Last Updated: 03.07.2025

    Use this element to show images as a slideshow or on click. It can help you attract users' attention and highlight multiple images in a compact space.

  • The Image pop-up element

    Last Updated: 03.07.2025

    Use this element to add more images to your pop-up, enhance users’ experience, or attract attention.

  • The Video pop-up element

    Last Updated: 03.07.2025

    Use this element to add a video to your pop-up layout. For example, you can show a product demo next to a button or form. Unlike the Video pop-up type, this option allows you to combine your video with other elements in a single pop-up.

  • The Cover pop-up element

    Last Updated: 03.07.2025

    Use this element to add an image to your pop-up, enhance visual appeal, and draw attention.

Input elements

  • The Comment pop-up element

    Last Updated: 03.07.2025

    Use this element to allow users to type in up to 5,000 characters of text. This will allow users to comment on your page, making it easier to gather feedback and enhance interactions with your website audience.

  • The Checkbox pop-up element

    Last Updated: 03.07.2025

    Use this element to add a checkbox that visitors can select. For instance, it can help you confirm their consent to data processing.

  • The Radio buttons pop-up element

    Last Updated: 03.07.2025

    Use this element to allow users to select an item from the list using a radio button. It can also help you collect users’ data and get them to engage with your pop-up.

  • The Dropdown pop-up element

    Last Updated: 03.07.2025

    Use this element to add a dropdown list where users can select one option — for example, a preferred product category. It can also help you collect extra user data and personalize their experience more effectively.

  • The Multiselect pop-up element

    Last Updated: 03.07.2025

    Use this element to allow users to select options using checkboxes. Unlike the Dropdown, Radio buttons, and Checkbox elements, the Multiselect element allows users to select multiple options instead of just one.

  • The Entry field pop-up element

    Last Updated: 03.07.2025

    An entry field is a form element where users can type in their name, email address, phone number, or other information. It appears as a text box with a prompt that explains what information to provide.

  • NPS survey pop-up element

    Last Updated: 09.10.2025

    An NPS form is a pop-up that collects feedback from website visitors. NPS forms give companies insights into how customers perceive their products and services and help identify areas for improvement.

Try SendPulse today for free