How to create a custom user role

User role permissions allow you to allocate access rights to improve your teamwork and ensure data security. With SendPulse, you can use the existing roles or create a custom one with the specified permissions and access rights.

In this article, we will talk about how to create a custom user role.

Choose a template

You can create a role based on an existing one or from scratch.

Existing user role

You can use a standard role that meets your needs and then add more features or restrict access.

Go to Account settings > Team > User roles, and click Create a role based on this next to the required role.

New user role

If you cannot find a suitable role in the list of standard user roles, you can create a new one with custom permissions.

In the User roles tab, click Create a new role.

Enter a user role name

Create a name for your new user role. Make sure to not name it like one of the standard user roles to avoid confusion and be able to find it quickly.

Define your user role permissions

You can restrict access to an entire service and to its specific features.

Provide access to services

To select which services you want to provide access to, turn on the toggle next to the required service.

SendPulse is a platform that offers 9 marketing and sales automation services, including our bulk email service, SMS service, Viber campaign service, Automation 360, chatbot builder, CRM system, website builder, pop-up service, web push notification service, SMTP service, and online course builder.

Select features

Choose the service features you want to provide access to.

For some features, you can also customize the access rights.

View	View a list of already created elements¹ without the ability to edit, create, or delete them.
Limited view	View only a certain piece of information or functionality. In each service, these are separate elements¹.
Edit	View and edit selected elements¹.
Edit and export	View, edit, delete, and upload files and data.
Edit and export reports	View and edit data and download reports.
Create	View and create new elements¹.
Update	View and edit elements¹.
Delete	View and remove elements¹.

¹Depending on the service, the elements can be email campaigns, email templates, mailing lists, subscription forms, automation flows, events, deals, pipelines, tasks, task boards, contacts, integrations, websites, website pages, web push campaigns, SMTP statistics, online courses, and certificates.

You can see more details about the sections you can access in the table below.

When inviting a user with a custom role, you can select elements that will be available to them and define what they can do with them.

Payments	Access to the Accept Payments section and to SendPulse’s pricing plans in the My orders, Billing History, My Subscriptions, and Add Funds sections. If you restrict access to payments, the Payments section will not be accessible to users in their account settings.
Email
Campaigns	Access to the My campaigns section. Manage SMS, email, and Viber campaigns. View: viewing the list of scheduled and sent campaigns and statistics. Edit¹: the above-mentioned and creating, editing, and deleting campaigns. Edit and export: the above-mentioned and exporting campaign reports.
Templates	Access to the Email Templates section. View: viewing custom and standard email templates. Edit¹: creating, editing, and deleting templates using the visual and HTML builder.
Subscription forms	Access to the Subscription Forms section. View: viewing created subscription forms. Edit: creating, editing, and deleting subscription forms.
SMS and Viber sender names	Access to the From address tab in the email service settings. Viewing, editing, adding, and deleting email addresses from which email, SMS, and Viber campaigns are sent.
Email verification	Access to the Email verification section. View verifications and start verifying recipient email addresses and mailing lists.
Service pricing plans	Access to the Pricing Plans section. View the current email service pricing plan and switch to another one.
Service settings	Access to the Service settings section. Adding sender email addresses, configuring campaign archives, subscription tools, authentication, design, and setting up integrations and AMP technology.
Mailing lists from the list of selected ones³	Access to the Mailing lists section. Limited view²: viewing the list of mailing list names without viewing contacts. View: viewing mailing lists and their contacts. Edit: viewing, adding, editing, and deleting contacts (with variables, tags, and segments) and mailing lists. Edit and export: editing and exporting mailing lists and contacts.
¹Some features' settings are interrelated. When you allow users to edit campaigns, you automatically provide access to template editing. ²If you select the Limited view option, you will not be able to allow users to export campaign reports. ³When inviting a user, you can specify which mailing lists you want to give them access to.
Automation
Flows	Access to the Automations section. View: viewing the list of previously created flows. Edit: viewing, adding, editing, and deleting automation flows. Edit and export: viewing, adding, editing, starting, stopping, and deleting automation flows and exporting flow reports from the Statistics tab and recipient lists.
Flow start	Access to the Automations section. Starting and pausing previously created automated campaigns.
Events	Access to the Events Manager section. View: viewing the list of previously created events. Edit: viewing, adding, editing, and deleting events.
¹Some features' settings are interrelated. If you allow users to launch flows, you also provide access to the flows themselves.
Chatbots
Conversations and audience from the list of selected ones*	Access to the Chats and Audience sections View: viewing conversations and contacts in your bot audience. Editing: replying to subscribers in conversations; adding, editing, and deleting contacts and their data in your bot audience. Edit and export: the above-mentioned and exporting contacts from the Audience tab with variables in the CSV format.
Campaigns from the list of selected ones*	Access to the My campaigns section. View: viewing scheduled and sent campaigns. Editing: creating, editing, and deleting scheduled campaigns. Edit and export: the above-mentioned and exporting campaign results with contacts in the CSV format.
Creating bots and editing bot settings	Access to the Bot management and Bot Settings sections. Connecting new bots and changing bot settings: creating menus, global variables, and tags and connecting webhooks and integrations.
Triggers and flows from the list of selected ones*	Access to the Bot Structure and Templates sections. View: viewing the structure of created flows, triggers, and statistics of user interaction with your flow. Editing: creating, editing, and deleting flows in the flow builder; creating, enabling, and disabling triggers.
Change tariff	Access to the Pricing plan section. Viewing your current pricing plan and switching to another one within the chatbot builder.
¹When inviting a user, you can specify which bots you want to give them access to.
CRM
Deals¹	Access to the My pipelines section and deal management. View²: viewing the list of created deals and their data. Create³: viewing, creating, and editing deals. Update: viewing and editing created deals. Delete: deleting deals.
Pipelines from the list of selected ones¹	Access to the My pipelines section and pipeline management. View²: viewing the list of available pipelines and their data. Create³: viewing, creating, and editing pipelines. Update: viewing and editing pipelines. Delete: deleting pipelines.
Tasks¹	Access to the My tasks section and task boards. View²: viewing the list of created tasks and their data on an available task board. Create³: viewing and creating tasks on an available task board. Update: viewing and editing tasks. Delete: deleting tasks from an available task board. If you assign a task to a user with limited access to tasks, they won't be able to see it.
Task boards from the list of selected ones¹	Access to the My tasks section and task boards. View²: viewing boards and all their tasks. Create³: viewing and creating new task boards. Update: viewing and editing task boards. Delete: deleting task boards. When assigning a created role to a user, you can restrict their access to specific task boards.
Contacts	Access to the Contacts section. View²: viewing the list of contacts and blocked students. Create³: adding new contacts. Update: viewing, adding, editing, and deleting contacts (with variables and tags), blocking students from the "EDU" section, and removing duplicates. Delete: removing contacts.
Integrations	Access to the Integrations section. View²: accessing the list of configured and available integrations. Create³: accessing and setting up integrations. Update: editing integration settings. Delete: removing integrations.
¹ Some features' settings are interrelated. If you allow users to access deals, you need to provide access to the pipeline where the deals are located. If you allow users to access tasks, you need to provide access to the relevant task board. ²When you provide access to elements, users will be able to view them by default. ³When you allow users to create an element, they will be able to update it by default. That is, you can allow them only to update elements, but you cannot allow them only to create them.
Websites
Websites and bio link pages	Access to the Websites section for website and bio link page management. View¹: accessing the list of created websites and bio link pages. Edit: viewing, adding, editing websites and bio link pages using the website builder and deleting, publishing, and setting up websites. Edit and export: the above-mentioned and exporting statistics.
Website pages¹	Website page management. View¹: accessing the list of website pages available to the user. Edit: viewing, adding, and editing website pages using the website builder and setting up, publishing, and deleting pages.
Service pricing plans	Access to the Sites pricing plans section. View the current website builder pricing plan and switch to another one.
¹Some features' settings are interrelated. If you allow users to access website pages, you also need to provide access to the website itself.
Web push campaigns
Added websites	Access to the My websites tab for website settings management and viewing statistics. View: accessing available websites. Edit: adding and deleting websites and viewing statistics.
Automations	Access to the Automation section. View: accessing created automations. Edit: creating automation flows and viewing statistics.
Service pricing plans	Access to the Push Notification Plans section. View the current web push notification service pricing plan and switch to another one.
Transactional mailings (SMTP)
Service settings	Access to the SMTP settings section. Viewing settings to send emails via SMTP.
Statistics	Access to campaign statistics. Downloading campaign error reports and viewing campaign history and recipient lists. View: viewing campaign history and errors. Edit: downloading campaign error reports, history, and recipient lists.
Service pricing plans	Access to the SMTP Pricing Plans section. Viewing the current SMTP pricing plan and switching to another one.
EDU
Courses from the list of selected ones¹	Access to the Courses section. View: viewing the list of existing courses, their status, and the number of enrolled students. Create¹: viewing and creating courses and inviting new students. Update: viewing and editing courses using the online course builder. Delete: viewing and deleting courses from the list.
Certificates	Access to the Certificates section. View: viewing the list of existing certificates. Create¹: viewing and creating certificates using the online course builder. Update: viewing and editing certificates using the online course builder. Delete: viewing and deleting certificates from the list.
Service pricing plans	Access to the Pricing Plans section. Viewing the current EDU pricing plan and switching to another one.
¹When you allow users to create an element, they will be able to update it by default. That is, you can allow them only to update elements, but you cannot allow them only to create them.
Pop-up service	Access to the pop-up service. Managing settings, creating and editing pop-ups, and viewing leads and statistics in the Pop-ups section.

Save the User Role

Once you select all the necessary permissions, scroll down, and click Save.

Assign a role to a user

You can invite a new user or assign your custom role to an existing user.

When inviting a user, you can restrict their access to individual elements, including mailing lists, chatbots, pipelines, task boards, websites, and courses.

If you want to invite a new user, go to the Team tab, and click Invite a new user. Specify their contact details, and in the Role field, select your custom role from the drop-down list.

How to create a custom user role

On this page

Choose a template

Existing user role

New user role

Enter a user role name

Define your user role permissions

Provide access to services

Select features

Save the User Role

Assign a role to a user

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