Learning hub
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What is the difference between WhatsApp Business and WhatsApp API?
WhatsApp Business suits one‑to‑one chats on a single device. WhatsApp API supports WhatsApp bulk messaging with no device binding and full automation.
It runs through approved templates, segmentation, analytics, and official delivery rules, which makes API‑based bulk WhatsApp software the right choice for campaigns.
How do I create and approve templates for bulk campaigns?
Templates are required to start WhatsApp bulk messaging. Create a template using WhatsApp software, choose a category (Marketing, Utility, or Authentication), add variables, and submit it for Meta review.
Once approved and the user opt‑in is confirmed, the template becomes reusable for bulk WhatsApp marketing campaigns at any scale.
How do I send messages in bulk through the WhatsApp API?
Select a connected chatbot, choose recipients, and pick a message type. Use approved templates to reach your entire audience or free‑form messages for contacts active in the last 24 hours.
This WhatsApp message sender supports segmentation, scheduling, buttons, media, payment links, previews, and detailed delivery reports.
How does pricing for WhatsApp bulk messaging work in 2026?
Pricing applies per delivered message. Cost depends on the recipient's country and the message category. Marketing, utility, and authentication templates each have their own rate.
From October 1, 2026, free-form replies inside the 24-hour window are also charged, after the first 1,000 service messages per phone number each month.
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