How to Create a WhatsApp Campaign

You can create a campaign for the entire audience of your WhatsApp chatbot using a template or send a message to an active contact. Keep in touch with your clients, inform them about important events or changes to their order statuses, and remind them about scheduled events they signed up for.

To create a campaign, go to the "Chatbots" section, select your bot and click Create campaign.

Choose a Bot

Choose a previously connected bot from the drop-down list and the campaign will be sent to that chatbot’s audience list.

Choose Recipients

Choose recipients for your campaign:

Entire audience - send a message to your entire audience using an approved template. The cost of such messages is calculated according to the SendPulse tariffs.

Active last 24 hours - send a message to contacts who have interacted with your chatbot in the last 24 hours. These messages are free.

You can also segment recipients by their subscription date, variables, tags, chatbot flow participation, and receiving certain campaigns.

Step 3. Fill in the Message Content

Template Message

If you chose to send a message to your entire audience using a template, you will not be able to change the text, but you can add your own variables and a link to a picture or file if you added the “Attachment” option to the template.

Choose a template and in place of variables with numbers, select your variable from the "Audience" tab or insert a static value.

If your template also includes an image or attachment, upload it.

On the right, you can see how your campaign will look, and if you added a button to the template, check the link that you inserted.

Click Next.

Free Message

If you choose to send a campaign to contact who was active in the last 24 hours, you can write your text, add variables, and an emoji.

You can also add an image, file, additional block of text, button, list button, or product card to the message element.

Learn more: How to Add a Product Card in the WhatsApp Chatbot.

A list button opens a list of clickable options. Press "List," enter button text, a section name, title, and description.

You can add up to 10 items. You can place all the elements in one section or make 10 sections of 1 element each.

Click Next.

You can also add a payment button. Using it, subscribers can choose how to pay for a product or service.

Choose a Time to Send

In the next window, choose when to send the campaign: immediately or at the scheduled time.

Here you can also see the price breakdown for sending a campaign to your mailing list. Money will be debited from your account balance for the number of specified recipients. If WhatsApp provides data that the message was not delivered, the money will be returned to your balance.

Click Send a campaign.

Analyze Your Results

You can check detailed information about your campaigns: how many messages were delivered and how many recipients interacted with your bot

To do that, navigate to the “My campaigns” tab and choose a campaign from the list. You will see the status and statistics of each campaign and a list of recipients.

You can also export a CSV file along with your campaign recipient list and delivery status.

Note: You can export your campaign recipient list only on a paid pricing plan.

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