A startup is a young company established by one or more entrepreneurs to create unique and irreplaceable products or services. It aims at bringing innovation and building ideas quickly.

In this video, you’ll find the meaning and types of startups.

In this article, we’ll uncover types of startups, startup business ideas, explore reasons to work in a startup, and steps to build a startup from scratch.

6 Types of Startups

  • Scalable startups
  • Small business startups
  • Lifestyle startups
  • Buyable startups
  • Big business startups
  • Social startups

In our modern world, where everyone strives to bring innovation, a good idea isn’t enough to create a startup. To understand the features of different startups better, you need to review the following six types.

  • Scalable startups. Companies in a tech niche often belong to this group. Since technology companies have great potential, they can easily access the global market. Tech businesses can receive financial support from investors and grow into international companies. The examples include Google, Uber, Facebook, and Twitter. These startups hire the best workers and search for investors to boost the development of their ideas and scale.
  • Small business startups. These businesses are created by regular people and are self-funded. They grow at their own pace and usually have a good site but don’t have an app. Grocery stores, hairdressers, bakers, travel agents are the perfect examples.
  • Lifestyle startups. People who have hobbies and who are eager to work on their passion can create a lifestyle startup. They can make a living by doing what they love. We now can see a lot of examples of lifestyle startups. Let’s take dancers, for example. They actively open online dance schools to teach children and adults to dance and thus earn money.
  • Buyable startups. In the technology and software industry, some people design a startup from scratch to sell it later to a bigger company in the industry. Giants like Amazon and Uber buy small startups to develop them over time and receive benefits.
  • Big business startups. Large companies have a finite lifespan since customers’ preferences, technologies, and competitors change over time. That’s why businesses should be ready to adapt to new conditions. As a result, they design innovative products that can satisfy the needs of modern customers.
  • Social startups. These startups exist despite the general belief that the main aim of all startups is money. There are still companies designed to do good for other people, they are called social startups. The examples include charities and non-profit organizations that exist due to donations. For example, Code.org, a non-profit organization that encourages school students in the US to learn computer science.

In case you consider creating your startup, we’ve prepared five startup business ideas that will inspire you to develop something unique.

5 Startup Business Ideas

  • Create an online grocery delivery service
  • Start a podcast
  • Develop a dropshipping business
  • Create an online language learning app or site
  • Consider developing a blog

Before diving into one of the ideas on our list, you should define whether there’s a real demand for the startup idea you want to begin with. Consider making research so that you can analyze the demand, supply, and what customers need.

Create an online grocery delivery service

Nowadays, grocery delivery is a great business idea to get started. To begin, you just need to have minimal setup costs, a vehicle, and a phone. Very often people have no time to shop offline for some reason. Online grocery delivery service is an amazing solution you can come up with. It will provide customers with all necessary products at any time. To succeed, consider cooperating with local grocery stores to offer your clients the best quality and variety of products.

For example, Instacart, an app that allows users to pick up products and deliver them fast.


Start a podcast

If you have profound knowledge or specialization in a certain field, you can create a podcast. The audience will appreciate your consistent, valuable, and relevant content. The main advantage of podcasts is that there’s no point worrying about your target audience busy offline when you make your sales pitch. Great podcasts deliver expert information, build relationships with the listeners and eliminate costs on other channels of communication.

Let’s take The Birth Hour, for example. The podcast works successfully on birth stories and pieces of advice for future moms.

The Birth Hour

Develop a dropshipping business

This idea is especially enticing since you don’t need to buy inventory upfront. Doing competition research will allow you to sell higher-end products with low shipping costs and obtain good profits.

For example, Mooshe Socks, a small socks shop.

Mooshe Socks

Create an online learning app or website

If you are good at teaching, start an online course. It can be anything: dance classes, yoga, meditations, or languages. By doing this, you can bring value to your students and share your knowledge with them.

One of the great examples is Duolingo. The website enables people to learn foreign languages, take courses and exams to increase and check language proficiency.


Source: Aimprosoft

Consider developing a blog

The world is changing and it’s no secret that bloggers earn more than the owners of large businesses. Opinion leaders can make money by placing ads, writing sponsored posts, hosting webinars, providing readers with services, and offering ad space. That’s why there’s a point in creating beautiful and breathtaking articles, videos, and stories on your website or social media platforms.

Choose an industry you are interested in and create stories that will amaze readers. It can be a blog about beauty, health, fashion, traveling, or sport.

For instance, Greatist, a fitness and health Internet media startup that managed to gain the trust of many young people.


If you aren’t ready to start your own business, it’s a good idea to join a startup company and obtain valuable experience.

6 Reasons to Work in a Startup

To work in a team and see how a great idea evolves and grows, you should be a part of a startup. It opens the door not to a to-do list but rather to new possibilities and challenges that will let you grow with it. So, now let’s jump into the main reasons to join a startup.

  • Flexible schedule. For sure, you’ll have a lot of work to do but you can schedule the tasks according to your own comfort. You just need to negotiate it with your boss. One more advantage is that you can work remotely from any part of the world. The only thing you need is a good Internet connection.
  • Variety of tasks. The opportunities and challenges which you will face during your work in a startup will constantly change. This means that you will have a chance to adapt to the situation and master new skills to do the tasks needed for the further development of the project.
  • Creative environment. It’s widely known that people who take the risk and start a new business, have a lot of ideas and welcome creativity. They explore new approaches, products, and services to be original. That’s why you will contact the founders who will help you see everything from a new perspective.
  • Professional growth. Working in a startup from the very beginning enables you to build a foundation of necessary skills and knowledge, gain experiences in different functional areas, and take responsibility for multiple tasks. Besides, as a business grows you will grow as a professional by obtaining new career opportunities.
  • Friendly team. Since the majority of startups are small, you’ll have the chance to get acquainted with all colleagues personally. You’ll also share your ideas and thoughts with your team to boost the company's success. Joining a startup is like becoming a part of a family.
  • Career opportunities. Sometimes a large company pays more than a startup can afford. Yet, in a startup, you can obtain new incentives and skills while doing completely different tasks. In the long run, you’ll have irreplaceable experience as a professional.

Let’s now proceed to the steps to build a startup from scratch.

7 Steps to Build a Startup from Scratch

  1. Find a good idea
  2. Develop a business plan
  3. Ensure you have adequate capital
  4. Choose the right people
  5. Pick a location and design a site
  6. Learn how to leverage digital marketing techniques
  7. Create a customer base

If you are interested in launching a startup on your own, it’s critical to consider the following steps to achieve success. So, let’s start.

  1. Find a good idea. To be successful, entrepreneurs search for products and services that are in great demand among customers. Analyze the demand, customer needs, wants, and make sure that people really need your product. You should also figure out whether your product will be able to attain at least ten clients. This will help you decide which product you want to create and in which direction to move. However, before putting the idea into practice, do market research and analyze your competitors.
  2. Develop a business plan. Having an idea isn’t enough since the process also requires a business plan. Statistics show that people with a plan succeeded to obtain investment capital and grow their startups. A business plan is a document that contains the objectives and the ways a company wants to achieve its goals. It also includes a description of the business’s future and an outline of business strategy.
  3. Ensure you have adequate capital. There’s no definite amount of money you need to start a business since the costs of a startup vary from one industry to another. So, depending on the type of business and the situation, you’ll need more or less funding. Some small startups without equipment and employee salaries might cost you approximately $10,000 while other ventures might cost millions. The main source of the funding is the entrepreneur's savings.
  4. Choose the right people. You can’t disagree with the fact that to solve all issues you need some additional help. However, remember to choose people whom you trust. To run a company, you’ll need some employees and a manager. The number of workers depends on the industry you are in and how big your business is. Based on statistics, startups are small companies that have small teams. In general, startups consist of up to ten employees.
  5. Pick a location and design a site. You need to have a physical and a web address so that customers can find your company. To operate your business, consider buying or leasing property. Since in the long run purchasing property is significantly cheaper, ensure you have enough costs. This way, you’ll save funds and have a good investment in your future beginnings. Design a site to promote your startup, take some pre-orders, and schedule possible appointments. Online presence is a must because it helps reach your target audience faster, promote products, and generate profit. SendPulse has a great landing page builder that will help you design a landing page for your startup in just 15 minutes.
  6. Learn how to leverage digital marketing techniques. You can have a great product but without various marketing techniques, you won’t be able to promote your product. Consider the following marketing strategies: SEO, content marketing, social media marketing, email marketing, and PPC. SendPulse allows you to inform customers about your new product with the help of email campaigns, web push, chatbots, and SMS. You can also take advantage of traditional methods such as print advertising, television, and radio. However, it’s more useful to adapt to new trends and use inbound marketing.
  7. Create a customer base. After developing a site, growing your digital presence, and becoming a good marketer, it’s time to build a customer base. Create a convenient website to provide consumers with a seamless experience and encourage them to come back. To get repeat customers, you need to take care of providing high-quality products and excellent customer service. Your clients are your main priority, so treat them accordingly. To build a customer base, you can also create subscription forms with SendPulse without knowing HTML.

Our world is changing very quickly, innovations and new ideas come to replace the previous ones. Startups are the results of bringing new ideas to life, they change people's lives, solve their problems, and simplify their daily routine. With SendPulse, you can promote your startup for free.


  1. This article defines the term and covers the features.
  2. This article covers several steps necessary to create a startup from scratch.
  3. In this article, readers can find eighty startup business ideas that will bring good profits.
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