14 Best Klaviyo Alternatives for Your Marketing Needs [2026 Update]

An automation and email marketing platform is essential for any eCommerce business. It helps you automate routine workflows, stay connected with customers, and scale your marketing without adding extra workload.

Klaviyo is a well-known option, but it’s not always the right fit. Pricing, feature complexity, or specific business needs can push companies to look elsewhere. That’s why many brands explore the best Klaviyo alternatives before committing.

In this post, we’ll walk through the best alternatives to Klaviyo, including both free and paid options, to help you find a solution that matches your goals, budget, and growth stage. Let’s dive in!

TL;DR Best Klaviyo alternatives at a glance

The table below compares all the Klaviyo alternatives covered in this article, highlighting their free plans, starting prices, core features, and ideal use cases.

As this comparison shows, not every platform is built with advanced automation in mind. Some tools focus on simplicity, while others emphasize cross-channel communication. That’s why it’s crucial to clarify your priorities first and choose a solution that truly matches your marketing goals and workflow.

Klaviyo’s core features

Klaviyo is a popular marketing automation platform, most known for its email marketing features. It offers a wide range of tools for creating and managing email campaigns, as well as for automating various marketing activities. The main Klaviyo features are the following:

• Omnichannel automation. Klaviyo lets businesses create automated email, SMS, and mobile push flows that trigger based on customer behavior and can be customized for a personalized user experience.
• Email campaigns. The platform allows teams to create and launch newsletters and promotional campaigns, and use audience segmentation and detailed customer profiles to improve relevance.
• Pre-made templates. This software provides access to 160+ customizable email templates and more than 60 pre-built automation flows in a drag-and-drop editor.
• AI optimization and automation. Klaviyo uses built-in AI to automatically optimize send times, channel selection, audience segmentation, personalization, testing, deliverability, and flow creation.
• Form builder. This platform allows businesses to collect customer data through pop-ups, embedded forms, fly-outs, multi-step forms, and more.
• Integrations. Klaviyo seamlessly integrates with Shopify, making it an excellent marketing automation tool for Shopify users. The integration process is quick, taking just a few minutes. Klaviyo also offers 350+ other pre-built integrations and APIs.
• Reporting tools. Klaviyo allows users to analyze performance, track key metrics, and monitor benchmarks through customizable dashboards and multi-channel data views.

Overall, these Klaviyo capabilities make it a strong option for advanced email marketing and automation. At the same time, they also set a clear baseline for comparison when evaluating the best Klaviyo competitors, which may better fit your specific needs.

Klaviyo’s main disadvantages

While providing plenty of useful marketing tools and features, Klaviyo also has some downsides that might require your careful consideration. Let’s take a closer look.

• Klaviyo cost. Although the platform does offer a free plan to get you started, the costs can add up fairly quickly as your business grows and your mailing list expands. As you scale, you’ll likely need to upgrade to more expensive plans. For instance, a basic email plan covering just 500 contacts and 5,000 emails starts at $20 per month and can go up to thousands of dollars per month.
• Technical issues. Many Klaviyo customers mentioned frequent glitches on G2. Some users faced technical difficulties when creating automated flows, while others had a broken flow sent to customers.
• Steep learning curve. Some reviewers find advanced features, segmentation, and automation logic confusing or overwhelming, particularly for beginners.
• Limited feature scope. A few complaints include limited flexibility in the email builder and occasional restrictions on features like list management or contact suppression.
• Poor customer support. Some users have also expressed dissatisfaction with Klaviyo’s customer service. In certain instances, issues were resolved longer than expected, while in others, the support staff was not perceived as helpful.
• Deliverability issues. There have also been certain concerns regarding deliverability, particularly to Gmail inboxes.
• Account security. Several users reported a security breach where Klaviyo was hacked, resulting in unauthorized access to sensitive customer data.

As you can see from Klaviyo’s reviews, there are significant disadvantages that must be considered before you decide to use this platform. It might not be the best fit for smaller companies seeking initial support or for rapidly growing businesses.

Top Klaviyo alternatives for any business

After weighing its advantages and drawbacks, Klaviyo may not appear to be the perfect solution for every user. That’s why, in this section, we’ve explored and compiled a list of the top Klaviyo competitors. Let’s take a closer look!

SendPulse

SendPulse is a powerful sales and marketing automation platform that lets you seamlessly manage a variety of marketing channels, including email, SMS, web push notifications, and chatbots, from a single CRM system. This Klaviyo competitor is extremely beginner-friendly and doesn’t require any coding skills to get started.

SendPulse’s Automation allows you to combine eight marketing channels into automated multi-step flows and effectively guide your prospects through your sales pipeline with minimal employee involvement. This Klaviyo alternative enables you to set various conditions based on user behavior, actions, and data, and automatically deliver personalized, relevant messages to your customers at the perfect time.

What’s more, SendPulse integrates different AI models that help users automatically generate and improve email copy and build advanced automated flows from natural language prompts.

SendPulse key features include:

• drag-and-drop email editor;
• 130+ free responsive templates;
• email personalization with text, images, buttons, videos, and links;
• smart segmentation by age, gender, location, behavior, interests;
• dynamic segmentation;
• visual automation builder;
• dynamic text and language preferences;
• AI generation tools for email copy;
• AI automation flow assistant;
• A/B testing for subject lines and email content;
• integration with ChatGPT, Claude, DeepSeek;
• payment processing in emails;
• built-in spam checker;
• insights into opens, click-through rates, unsubscribes, and conversion rates.

Pricing. SendPulse offers users up to 500 subscribers and 15,000 emails/month for free. For more flexibility, paid subscription plans or pay-as-you-go options are available. The cheapest paid plan for 500 subscribers and unlimited emails costs $8/month, billed annually.

ActiveCampaign

ActiveCampaign is a cloud-based software platform that offers robust marketing automation, email marketing, sales automation, and CRM features.

This alternative to Klaviyo allows you to automate the entire customer journey. It offers an AI-powered automation builder that requires no technical knowledge to get started. With the platform’s goal-tracking feature, you can follow user actions and segment your audience accordingly. ActiveCampaign also supports more advanced split and conditional actions, which can come in handy when A/B testing your automation workflows.

Another standout feature is its predictive sending, which means the software forecasts an optimal time to send an email to each customer.

ActiveCampaign key features include:

• drag-and-drop email designer for plain text and HTML;
• 250+ pre-built templates;
• AI campaign builder based on prompts;
• visual automation builder with branching paths;
• 900+ pre-built automations;
• autonomous Active Intelligence optimization;
• generative AI for email copy, subject lines, and sending time;
• advanced audience segmentation;
• AI-suggested segments, actions, and workflows;
• behavior-based triggers and automations;
• AI Actions Library for automations;
• spam checker;
• sentiment analysis and journey personalization.

Pricing. ActiveCampaign doesn’t offer a free plan, but you can explore its features during a 14-day free trial. The cheapest plan for email and marketing automation costs $15/month, billed annually, for 1,000 contacts and 10,000 emails. If you require more advanced features, such as generative AI or transactional emails, you’ll need to upgrade to a higher-tier plan.

Drip

Drip is another powerful marketing automation platform offering robust email marketing features. With Drip, you can effortlessly create and personalize emails, engage your audience, and manage email deliverability from one centralized platform.

As an alternative to Klaviyo, Drip lets you customize workflow templates to meet your specific needs. Using data from your order management system and integrated platforms, you can automate your marketing campaigns across email, on-site, and social media channels.

The platform allows you to use triggers based on customer actions to personalize your campaigns and deliver relevant content tailored to customers’ purchasing behavior, browsing activity, and interactions with your business. You can also leverage social retargeting to synchronize Facebook custom audiences with Drip segments and enhance your targeting.

Drip key features include:

• visual workflow builder with a drag-and-drop interface;
• behavior-based email automation;
• customizable workflow templates;
• quick-send workflow templates;
• social retargeting for Facebook and Instagram;
• Facebook Custom Audiences sync;
• data-driven customer workflows;
• RSS to email;
• eCommerce automation;
• 200+ eCommerce and order management system integrations;
• reporting on clicks, revenue, opens by hour, etc.

Pricing. Drip doesn’t offer a free plan, but you can test the platform during its 14-day free trial. The most affordable paid plan starts at $39/month for 2,500 contacts and unlimited email sends. You can easily scale by choosing a higher number of contacts if needed.

Mailchimp

Mailchimp is a marketing automation platform that offers a wide range of functionalities for businesses. With this software, businesses can launch email campaigns, execute social media marketing, and automate workflows to improve business efficiency.

Theplatform provides an automation builder that integrates robust segmentation, scheduling, and design tools. With this Klaviyo alternative, you can personalize your marketing automations with workflows that adapt to your customers’ behavior and interests. You can create targeted email campaigns triggered by specific dates, events, or contact activities. Mailchimp’s Customer Journey feature offers a variety of pre-built journey maps with starting points, branches, emails, text messages, and more, facilitating quick setup.

In the platform’s analytics, you can monitor open and click rates for each automation, as well as revenue for eCommerce automations. Additionally, customer journey reports display data from the beginning of each journey to the present day, helping you identify patterns in your audience engagement.

Mailchimp key features include:

• pre-built and custom-coded email templates;
• advanced marketing automation flows;
• 30+ pre-built automation flow templates;
• behavior-based automation triggers;
• customer journey automation;
• AI-powered recommendations;
• generative AI for content personalization;
• dynamic content;
• eCommerce triggered automations like product views or searches;
• advanced audience segmentation;
• A/B testing;
• performance tracking and optimization.

Pricing. Mailchimp offers a free plan that includes 250 contacts and 500 email sends per month. Note that automation functionality is very limited. The cheapest paid plan costs $13/month and includes 500 contacts and 5,000 emails. You will also get access to a customer journey builder.

Mailercloud

Mailercloud is an advanced email marketing platform that offers a variety of valuable features, making it an excellent Klaviyo alternative. With its intuitive drag-and-drop builder and an extensive selection of customizable templates, you can quickly and effortlessly craft email campaigns that align with your goals and brand identity.

Mailercloud’s powerful automation features, ready-made workflows, and customizable triggers allow you to precisely tailor your messages to your target audience and deliver them automatically.

Notably, this platform also supports AMP technology, which enables interactive and dynamic content directly within your emails. This Klaviyo competitor also lets you segment users based on demographics and behavior for better targeting and conduct A/B testing to optimize your email campaigns for maximum impact.

Mailercloud key features include:

• drag-and-drop email editor;
• custom HTML and rich text editor;
• AMP email;
• email template gallery;
• personalization with text and sending time;
• AI-powered email subject line generator;
• creative assistant;
• segmentation based on campaign tags, gender, age, nationality, department, etc.;
• email automation workflow builder;
• multiple trigger points;
• trigger conditions like if/else, 50/50, etc.;
• bulk email automation;
• email delivery by time zones;
• advanced campaign reports.

Pricing. Mailercloud offers a free plan that includes 1,000 contacts and 12,000 emails per month. If you require more flexibility and advanced features, there are paid subscription plans available. The cheapest paid plan starts at $7/month, billed annually, and includes up to 1,000 contacts, unlimited emails, and AMP features.

Sender

Sender is a robust platform designed to help users create and launch email marketing and text message campaigns. It’s known for its automation features, which allow users to send personalized messages like welcome emails, birthday greetings, re-engagement emails, and more.

This Klaviyo alternative offers a quick setup with pre-made templates and an intuitive drag-and-drop builder. Using ready-made workflows and customizable triggers, you can launch automated campaigns tailored to your audience.

Sender also lets you segment users based on demographics and behavior and add tags and triggers to make your emails more relevant. Through the platform’s comprehensive reports, you can gain insightful data about your audience and campaign performance and easily track clicks and conversions.

Sender key features include:

• drag-and-drop email builder;
• HTML and plain text editors;
• 100+ pre-made email templates;
• custom HTML blocks, video, eCommerce, and feedback blocks;
• pre-built workflows;
• trigger-based automated workflows;
• multi-path decision trees;
• dynamic content like abandoned cart reminders, billing info, order summary, etc.;
• transactional emails;
• A/B testing;
• real-time campaign reports;
• heatmap and clicks insights.

Pricing. Sender offers a free plan that includes up to 2,500 subscribers and 15,000 emails per month. You can also opt for any of the paid plans that start at $7/month, billed annually, for 1,000 subscribers and 12,000 emails. Email automation features are included in both plans.

Brevo

Brevo is an all-in-one marketing platform designed to facilitate communication between businesses and their customer base across various channels, including emails, SMS, and chats. This software provides separate suites for marketing automation, sales pipelines, multi-channel communication, and messaging API.

With Brevo’s marketing platform, you can automate messages for different scenarios, for instance, welcoming new customers with personalized emails. This Klaviyo competitor enables automated segmentation and targeting of contacts based on behavior, interests, and other attributes.

The solution also offers automated lead-scoring functionality. Additionally, Brevo supports page tracking, allowing you to monitor your clients’ behavior on your website and send targeted messages at the right time.

Brevo key features include:

• drag-and-drop workflow editor;
• 40+ responsive email templates;
• pre-built automation templates;
• behavior-based triggers and actions;
• automated welcome, abandoned cart, anniversary, and birthday emails;
• personalized customer journeys;
• advanced audience segmentation;
• activity- and event-based automation;
• AI-powered email content creation;
• Aura AI Agent;
• AI send-time optimization;
• eCommerce automation and revenue recovery;
• 150+ CRM, CMS, and eCommerce integrations;
• real-time performance and ROI insights.

Pricing. Brevo offers a free plan with no contact limitations, although it restricts email sends to 300 emails per day. Multi-channel marketing automation is limited to 2,000 contacts. For $8.08/month, billed annually, you can upgrade to a plan that allows you to send up to 100,000 emails per month and provides access to basic reporting and analytics.

Moosend

Moosend is another comprehensive platform offering email marketing and automation capabilities. This Klaviyo alternative allows you to create and manage emails, subscription forms, landing pages, and more. Moosend also provides industry-specific solutions tailored for eCommerce, agencies, travel businesses, publishers, and SaaS companies.

Moosend allows you to choose from pre-made templates or design your own from scratch using a drag-and-drop builder. The software also enables you to set up automated campaigns for different scenarios, such as user onboarding, abandoned cart recovery, reminders, and more. For a smoother process, Moosend allows you to merge paths back to a single route, minimizing duplication within your workflows. Additionally, you can incorporate multiple triggers into your campaigns to initiate them in different ways.

The software also supports recurring emails, giving you the flexibility to send the same email on a daily, weekly, or monthly basis.

Moosend key features include:

• email newsletter builder;
• basic and custom-coded templates;
• AI product recommendations;
• conditional visibility content;
• visual automation builder with triggers, conditions, and actions;
• behavior-based automation;
• real-time user action triggers;
• pre-built automation flows;
• upsell and cross-sell flows;
• advanced audience segmentation;
• A/B testing for email campaigns;
• predicted location, demographics, and weather analytics;
• automation performance tracking.

Pricing. You can try all Moosend features during a 30-day free trial. After that, you’ll need to choose a paid plan based on your subscriber count. The cheapest one costs $7/month if billed annually and includes unlimited emails and 500 subscribers.

Listrak

Listrak is a cross-channel automation platform primarily designed for managing email, SMS, and behavioral marketing. This Klaviyo competitor allows you to craft responsive email campaigns from scratch or select a suitable layout from its library. With this platform, you can integrate AI-driven predictive content and products based on comprehensive 360° custom profiles to engage each individual.

Listrak allows you to send personalized messages at intervals to re-engage active shoppers and recover abandoned carts. You can generate personalized and timely messages automatically, tailored to customer behaviors and their time zones.

Other useful features of Listrak include automated split testing, geo-filters, behavioral segmentation, and more. This platform not only allows you to analyze existing data through visual click and summary reports but also to forecast future behavior using Predictive Analytics.

Listrak key features include:

• drag-and-drop email builder;
• support for custom HTML and reusable content blocks;
• saved templates, branded assets, and custom fonts;
• dynamic content and conditional logic;
• person-level personalization, such as names, locations, loyalty status;
• product blocks and dynamic merchandising content;
• AI-powered product recommendations;
• AI-driven experimentation and email winner selection;
• predictive affinity and scoring models for personalization;
• send-time optimization;
• journey-based email automation via Journey Hub;
• real-time behavioral and event-based triggers;
• frequency caps, time zone optimization, and multi-pass sends;
• advanced segmentation across lifecycle, CRM, and predictive data;
• real-time campaign and revenue reporting.

Pricing. Listrak’s website doesn’t list any pricing plans. You’ll need to schedule a demo first and then receive a personalized quote.

Dotdigital

Dotdigital is a customer experience platform that offers robust features, including SMS and email marketing, cross-channel marketing, and automation. The software has also tailored marketing services, catering to various industries such as eCommerce, finance, hospitality, and B2B.

This Klaviyo competitor allows you to create email and SMS marketing automations to deliver personalized campaigns at scale and combine multiple marketing channels to efficiently automate customer journeys. You can also personalize campaigns for each customer and grab their attention with dynamic content and product recommendations.

In addition, you can create tailored segments to enable better targeting. Dotdigital helps users assess campaign effectiveness and areas for improvement by testing subject lines, email, and SMS content and analyzing results.

Dotdigital key features include:

• drag-and-drop email builder;
• personalized email campaigns;
• dynamic content and product recommendations;
• cross-channel campaigns including email, SMS, WhatsApp, and ads;
• drag-and-drop journey builder;
• real-time behavioral and event-based triggers;
• retargeting and 1:1 style customer experiences;
• transactional messaging;
• Winston AI-powered personalization;
• predictive analytics and recommended segments;
• AI-driven product recommendations and content optimization;
• advanced segmentation and predictive targeting.

Pricing. Dotdigital doesn’t offer fixed rates. To begin using the platform, you’ll need to fill out a form on their website and outline your requirements. Afterward, you’ll receive a personalized quote tailored to your needs.

Omnisend

Omnisend is an all-in-one platform primarily focused on email marketing and automation. Additionally, this software offers SMS, web push, and social media functionalities.

With this Klaviyo alternative, you can engage with your customers across various channels, including email, SMS, and web push notifications. The platform provides pre-designed messages, subject lines, and workflow configurations, allowing you to launch your automation quickly. For instance, you can effortlessly set up a welcome flow, product or cart abandonment, cross-selling campaigns, and more.

Omnisend enables you to tailor offers and incentives across different personalized messaging paths within a single workflow. Furthermore, you can conduct A/B tests to determine which channel or subject line performs best.

Omnisend key features include:

• 250+ email templates;
• AI subject line and AI email assistant;
• conditional content blocks;
• drag-and-drop automation builder;
• pre-built automation templates;
• pre-built eCommerce workflows;
• multi-step automation creation;
• multi-step logic, audience filters, exit conditions, etc.;
• product recommender block;
• channel branching and conditional splits;
• A/B testing for channels, messages, subject lines, and more;
• campaign click map and various reports.

Pricing. Omnisend provides a free plan limited to 250 contacts and 500 emails per month. For 500 contacts and 6,000 emails, you’ll need to upgrade to a paid plan for $16/month. If you pay 3 months upfront, the cost will be $11.20/month during the first 3 months. Marketing automation features are available on all tiers.

beehiiv

beehiiv is an all-in-one newsletter platform designed for creators, publishers, and brands. It allows users to create and monetize email newsletters without needing any coding or additional tools. As a Klaviyo competitor, beehiiv enables email sequences that automatically respond to subscriber behavior, including sign-ups, clicks, and purchases. These automated workflows ensure that each subscriber receives relevant content based on their actions.

Additionally, beehiiv offers features like advanced triggers, conditional logic, and dynamic workflows, making messaging more timely and personalized. It also integrates seamlessly with existing tools and CRM systems, ensuring that workflows remain connected across various systems.

beehiiv key features include:

• drag-and-drop email builder;
• custom HTML builder;
• library of pre‑built automation templates for common use cases;
• dynamic email flows;
• advanced triggers, actions, and conditional logic;
• configurable steps like delays or branches;
• custom segments and fields;
• AI features like a newsletter generator, writing assistant, etc.;
• paid newsletters and other monetization features;
• dynamic content;
• RSS to emails;
• A/B testing;
• real‑time performance insights and metrics.

Pricing. beehiiv offers a free plan that includes up to 2,500 subscribers and unlimited emails. Automation features are very limited, so you might need to switch to a paid plan starting at $43/month, billed annually. This plan includes 1,000 subscribers and unlimited emails, as well as AI features and automations.

GetResponse

GetResponse is an all-in-one marketing solution and a strong alternative to Klaviyo. It combines email campaigns, behavioral automation, and eCommerce integrations to help businesses create personalized workflows that respond to customer actions. Users can choose from pre-made templates or create fully customized sequences with triggers and conditions based on customer behavior.

The platform offers advanced features like behavioral targeting, branching logic, and detailed contact profiles. It also integrates with online stores, CRM systems, and payment processors, enabling businesses to run automated campaigns that recover abandoned carts, recommend products, and send behavior-driven emails. This functionality helps businesses stay relevant and engage customers effectively.

GetResponse key features include:

• visual email editor;
• HTML email editor;
• pre-designed email templates;
• AI email and subject line generators;
• automation templates like welcome or thank you emails;
• segmentation based on geolocation, tags, eCommerce, conversion funnel, etc.;
• dynamic segmentation;
• drip campaigns;
• contact tagging and scoring;
• purchase automation;
• split automation;
• eCommerce tools like promo codes, product boxes, and payment gateway integrations;
• engagement scores for each contact.

Pricing. GetResponse doesn’t provide a free plan, but you can start with a 14-day free trial. The cheapest plan costs around $15/month, billed annually, and includes 1,000 contacts, unlimited monthly email sends, AI tools, welcome series, and more.

AWeber

AWeber is a user-friendly email and automation platform and a free alternative to Klaviyo. The software uses AI-powered tools to help users generate newsletters, write content that aligns with their brand’s voice, and optimize messaging for better engagement. Teams can build personalized automation workflows using pre-built templates or fully customized sequences, with triggers and conditions based on subscriber actions.

AWeber also provides powerful features like behavioral targeting, branching logic, and detailed contact profiles to ensure relevant communication. With over 750 app integrations, including eCommerce platforms, CRMs, and payment processors, it streamlines tasks like recovering abandoned carts and recommending products.

AWeber key features include:

• drag-and-drop email builder;
• AI subject line assistant;
• HTML and AMP emails;
• thank you, abandoned cart, welcome emails and lead magnets;
• email automations;
• email split testing;
• behavioral automation;
• branded click-tracking links;
• subscriber tagging;
• purchase-based tagging;
• RSS feeds to emails;
• integration with Facebook, PayPal, WordPress, Shopify, Zapier, etc.

Pricing. AWeber offers a limited free plan that includes 500 subscribers and 3,000 emails per month. You can also create a single workflow automation. The most affordable paid plan costs $12.50/month, billed annually, for 500 subscribers and 5,000 emails. It lets you create 3 automations and utilize more features, like an AI assistant.

The bottom line

No matter what approach you take with marketing automation, selecting the right platform is vital for its success. By assessing the advantages and disadvantages of different Klaviyo competitors available, you can opt for the perfect software that suits your needs.

SendPulse provides robust marketing automation features that are comparable to Klaviyo but without the hefty fees. This all-in-one platform offers numerous valuable tools and features within a single service, making it an ideal solution for small and medium-sized businesses on their path to growth. The best part? You can start using it for free and gradually upgrade to higher plans as your business scales.

Give SendPulse a try today to effectively drive engagement and revenue!