A master brand is the main brand name under which a company sells its products. It’s used to build connections between the products of a particular brand and help make customers believe that these products bring the same value as its master brand.
In this article, we’ll review the advantages of a master brand strategy and see several excellent examples.
Why do companies advertise their master brand?
Today, large enterprises prefer master brand strategy for several reasons. They run campaigns and commercials that include all of their branded products, which helps gain extra exposure and popularize corporate brand names. Using a corporate brand name for different product lines is attractive for businesses because of the potential pros it can bring.
There are many benefits you can attain when implementing the strategy, including:
- long-lasting relationships with consumers;
- lower marketing expenditures;
- increased customer retention;
- efficient usage of resources;
- wider reach and bigger exposure;
- high level of flexibility;
- credibility and brand recognition;
- customer trust;
- brand equity;
- improved brand awareness;
- customer loyalty;
- higher stakeholder engagement.
With master branding, a company can link its product lines to some general values it carries. However, these products still have their own unique names and identities, operate independently, and perform different functions.
By implementing a master brand strategy, companies hope to make people choose their famous brands over their competitors. It also helps assure customers that all of the products under a certain brand name have the same quality and bring the same value to its buyers.
Now that you know why companies implement master brand strategy, let’s move to the next section to review several great examples.
Examples of Master Brands
There are many companies that use master branding, which results in improved brand recognition, high exposure, and a broader target market. Let’s review several examples of famous brands if you are interested in implementing this strategy.
One of the best examples of master brands is Intel, a technology company that supplies microprocessors for famous computer manufacturers. To show that all of Intel’s products have the same quality, its team decided to place its different computer processors on one banner, including the company’s products that vary in pricing and performance.
Let’s take Apple, for example. The world-known brand that started in 1976 now has a wide range of electronic products. Although all of them have their own names, they are still sold under their main brand name, Apple. Therefore, the famous brand is known worldwide as one of the most successful and valuable companies that produce electronic products.
Now you know the benefits a master brand brings and why companies advertise it. We hope our examples can help you decide whether to implement this strategy.
Last Updated: 01.08.2022